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Acer enters consumer electronics market in India with Acerpure launch

Bengaluru, May 17, 2024 (TBB Bureau): Acer Group, a global leader in IT and technology solutions, has made a significant entry into the consumer electronics market in India with the launch of the Acerpure brand. The launch event, held in Bengaluru, marked a major milestone as Acerpure aims to revolutionize the industry with innovative and advanced consumer electronics and home appliances tailored to the unique needs of Indian consumers.

The event was attended by prominent figures including Andrew Hou, President of Pan-Asia Pacific Operations at Acer Group; Harish Kohli, President & Managing Director of Acer India; Sudhir Goel, Chief Business Officer of Acer India; Stanley Kao, President of Acerpure Inc.; Vasudeva G, Director of Acerpure India; and Sunil Vachani, Co-founder and Executive Chairman of Dixon Technologies.

Acerpure India is introducing a wide range of consumer appliances designed to enhance everyday living. The lineup includes state-of-the-art TVs under the ‘pure vision’ banner, Acerpure Cool Air Purifiers offering ‘pure breath,’ Acerpure Amrit Water Purifiers ensuring ‘pure water,’ Acerpure Cozy Air Circulator Fans for ‘pure comfort,’ and Acerpure Clean Vacuum Cleaners providing a ‘pure feel.’ Each product is meticulously crafted to meet the discerning tastes of Indian consumers.

The highlight of the launch was the unveiling of Acerpure TV, featuring cutting-edge technology and an immersive viewing experience. Available in sizes 32, 43, 55, and 65 inches, Acerpure TVs boast enhanced contrast, deeper blacks, dazzling brightness, Dolby Atmos sound clarity, a thin bezel design, multiple connectivity options, and a powerful processor. Future models will include OLED TVs, Mini LED TVs, and Gaming TVs, setting new standards in the Indian Smart TV market.

In addition to TVs, Acerpure showcased a variety of consumer electronics such as Air Circulator Fans, Water Purifiers, Hand-held Vacuum Cleaners, robotic Vacuum Cleaners, Hair Dryers, and Hair Stylers. The company also announced plans to expand its product range to include refrigerators, Air Conditioners, and Washing Machines.

Acerpure’s launch is further strengthened by a strategic “Make-In-India” partnership with Dixon Technologies, a leading Indian electronics manufacturer. Dixon will begin manufacturing Acerpure products, starting with TVs, in its facilities. This partnership aligns with India’s “Make in India” initiative, aiming to boost local manufacturing, create jobs, and foster technological innovation.

Andrew Hou, President of Pan-Asia Pacific Operations at Acer Group, expressed excitement about Acerpure’s launch in India, emphasizing the brand’s commitment to technological excellence and sustainability. “The Indian market holds immense potential for Acerpure’s growth and innovation,” he said. “Acerpure represents more than just a product launch; it signifies the dawn of a new era in home appliances and consumer electronics.”

Harish Kohli, President & Managing Director of Acer India, highlighted the significance of the launch, stating, “This milestone signifies our unwavering dedication to innovation and our heartfelt commitment to the vibrant Indian consumer electronics landscape. Our collaboration with Dixon Technologies will usher in locally manufactured products, aligning seamlessly with the Make in India initiative.”

Sunil Vachani, Co-founder and Executive Chairman of Dixon Technologies, remarked on the enduring partnership with Acer, noting the focus on local manufacturing and innovation. “Our goal is to manufacture premium consumer products for both domestic and international markets, thereby stimulating economic growth and fostering innovation while nurturing local talent.”

Acerpure products, including Air Purifiers starting from Rs 9,990 and Air Circulator Fans starting from Rs 7,490, are now available for purchase on the Acer Online Store, Acer Exclusive stores, and other leading online platforms. Other products like Acerpure TVs, Water Purifiers, Vacuum Cleaners, and personal care items will be available in the market in the coming months.

As Acerpure embarks on its journey in India, the company remains committed to driving positive change and delivering innovative solutions that enrich the lives of consumers while preserving the planet for future generations.


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