TenderCuts launches sleek, faster app to elevate digital meat shopping experience

THEBUSINESSBYTES BUREAU

CHENNAI, DECEMBER 8, 2025

TenderCuts, India’s leading omnichannel fresh meat and seafood brand, has rolled out a completely redesigned mobile app, aiming to redefine digital meat shopping with a cleaner interface, smarter navigation, and an enhanced end-to-end user experience. With nine major upgrades, the revamped platform focuses on speed, clarity, and seamless order placement, reflecting the brand’s expanding digital ambitions in a highly competitive market.

The refreshed design begins at login, where automated OTP verification and an intuitive overlay interface significantly reduce entry time, allowing customers to get started without delays. The home screen has undergone a thoughtful makeover, stripping out clutter and spotlighting essential actions. Full-width banners, streamlined layouts, and instantly visible categories now enable faster discovery of fresh meat, poultry, and seafood options.

Search has been strengthened with features like recent-search memory, category-driven shortcuts, and a guided layout that narrows down results with minimal user input—ensuring customers find what they need in seconds. One of the most notable upgrades is the unified single-page checkout, which combines address selection, delivery slot options, and payment modes into a single, frictionless flow designed to cut down on drop-offs and elevate conversion rates.

Delivery slot visibility has also been refined, offering continuously displayed options for clearer planning. The updated category navigation introduces a vertical side panel and split-view browsing, helping customers move across product segments with ease. The order-details page has been redesigned to bring delivery status, billing breakdowns, store information, and customer address into one consolidated, easily readable screen, enhancing transparency throughout the purchase journey.

Commenting on the relaunch, Sasikumar Kallanai, Co-founder & CEO of TenderCuts, said, “TenderCuts 2.0 aims to stay in tune to delivering exactly what customers expect from a modern meat and poultry shopping experience. The brand remains committed to leveraging the best technology and innovation to make buying fresh meat and poultry as transparent as possible, while upholding the highest standards of quality and freshness.”