The Business Bytes
Promotes PM Surya Ghar: Muft Bijli Yojana at Puri Bada Danda
THEBUSINESSBYTES BUREAU
PURI, JULY 5, 2025
Amid the spiritual grandeur of Rath Yatra 2025, TP Central Odisha Distribution Limited (TPCODL) — a joint venture between Tata Power and the Government of Odisha — has taken a significant step to blend devotion with sustainability by actively promoting the PM Surya Ghar: Muft Bijli Yojana at the sacred Bada Danda in Puri.
With lakhs of devotees flocking to the holy city for the annual Rath Yatra, TPCODL has set up an eye-catching awareness stall near the Gundicha Temple to amplify its clean energy mission. The initiative is aimed at educating the public on the transformative potential of rooftop solar energy and encouraging wider adoption of renewable power solutions across the state.
The stall offers comprehensive information on the PM Surya Ghar scheme, which provides government subsidies for residential rooftop solar panel installations. Trained TPCODL personnel are available on-site to guide visitors through the scheme’s key features — ranging from eligibility criteria and financial savings to long-term environmental benefits. Eye-catching LED screens display real-life testimonials and cost-benefit comparisons, while brochures and informative leaflets are freely distributed to the public.
“Rath Yatra presents a unique opportunity to connect with citizens at scale,” said a TPCODL official. “By harnessing the spiritual and social gathering here, we are not just spreading awareness — we are igniting a people’s movement towards clean, sustainable energy.”
As the country steers towards a greener future under the leadership of Prime Minister Narendra Modi, initiatives like PM Surya Ghar: Muft Bijli Yojana hold the promise of revolutionising household energy consumption. TPCODL’s proactive role in driving this vision reflects its deep-rooted commitment to environmental responsibility and citizen empowerment.
