Dettol teams up with cricket legend MS Dhoni as brand ambassador for Icy Cool range

THEBUSINESSBYTES BUREAU

BHUBANESWAR, MAY 29, 2025

In a blockbuster announcement set to redefine summer wellness, Dettol, India’s most trusted germ protection brand, has welcomed cricketing legend and India’s original ‘Captain Cool’, Mahendra Singh Dhoni, as the brand ambassador for its Dettol Soaps, Bodywash, and Handwash range. The partnership marks a powerful synergy between Dhoni’s calm-under-pressure persona and Dettol’s cutting-edge innovation — launching the ultimate summer solution: Dettol Icy Cool.

This first-of-its-kind collaboration pairs a sporting icon known for his unshakeable composure with a product line renowned for delivering 3x intense cooling~ and 99.9% protection against skin infection-causing germs#. Dettol Icy Cool has been thoughtfully designed to meet the everyday challenges of Indian summers, where soaring temperatures and excessive sweating can lead to skin discomfort. With its icy burst of cooling freshness, Dettol Icy Cool ensures not only body relief but mental calm — an essential to perform at one’s peak in any high-pressure moment.

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Sharing his thoughts on the collaboration, MS Dhoni said, “I’m excited to be associated with Dettol to unveil their cool new campaign for Dettol Icy Cool. Staying calm under pressure has always been an important part of how I approach life on and off the field. Dettol Icy Cool provides the perfect solution to stay cool — when your body is cool, your mind will be cool. That’s why this campaign speaks to me, and I’m thrilled to be a part of it.”

The campaign’s TVC, conceptualized by McCann Worldgroup and helmed by industry stalwart Prasoon Joshi, celebrates the philosophy of ‘Body Cool toh Mind Cool’. Reflecting the brand’s ethos, the film showcases how Dettol Icy Cool’s refreshing sensation can empower individuals to remain composed and confident, even in the harshest conditions — just like Captain Cool himself.

Kanika Kalra, Regional Marketing Director, Health, Reckitt – South Asia, emphasized the deeper purpose behind the campaign: “At Reckitt, we are committed to delivering trusted solutions that genuinely address consumer needs with care and effectiveness. Dettol Icy Cool has long been the go-to for summers with 3x intense cooling~ and protection against germs that cause skin infections#. We are delighted to partner with Captain Cool himself, MS Dhoni — a symbol of calm, confidence, and peak performance — to bring the essence of Dettol Icy Cool to life. Together, we aim to inspire millions to stay cool, stay protected, and perform their best, no matter the heat or pressure.”

For decades, Dettol has remained a staple in Indian households, offering unmatched protection and care. The association with MS Dhoni marks a bold new chapter — one that combines legendary performance with trusted germ defense to elevate the everyday hygiene experience, especially in India’s challenging summers.