Sreeleathers steps into Jajpur with grand showroom launch, expands legacy of affordable style

THEBUSINESSBYTES BUREAU

JAJPUR, JUNE 5, 2025

Marking yet another milestone in its illustrious journey, Sreeleathers, one of India’s most iconic footwear brands, has inaugurated its newest showroom in Jajpur Town, Odisha. Strategically located on Kusuma Road, the store is set to offer a wide array of premium footwear and leather products, bringing the brand’s trademark blend of quality, affordability, and style closer to consumers in the region.

With a proud legacy rooted in freedom struggle and craftsmanship, Sreeleathers was established in 1952 by the late Suresh Chandra Dey, a freedom fighter with a vision to make quality footwear accessible to all. Today, the brand continues to honor that vision, under the leadership of his descendants who are driving it into new markets with unwavering commitment. “We prioritize quality and customer satisfaction before distributing to our franchises,” stated Shekhar Dey, Partner at Sreeleathers, reiterating the company’s enduring values.

The new Jajpur showroom features Sreeleathers’ expansive product lineup, including world-class footwear, leather accessories, travel bags, activewear, and the increasingly popular SL Premium range. The brand’s latest collections — especially in sports and lifestyle categories—reflect an evolving fashion sense while staying true to the brand’s core of affordability.

Speaking at the press conference, Swayam Dey, a fourth-generation family member, emphasized the brand’s mission to make premium leather and sports shoes accessible to every Indian. Joined by Sourav Biswas of Strom Communications Pvt. Ltd. and Atish Rout, the franchise owner, the team outlined their ambitious plans for continued growth through strategic retail and franchise partnerships.

In just the past year, Sreeleathers has opened more than ten showrooms across Eastern and Southern India, strengthening its presence in Jharkhand, Bihar, Odisha, and Andhra Pradesh. This aggressive expansion, coupled with a powerful online presence launched in 2020, reflects the brand’s focus on nationwide reach while staying deeply connected to its loyal customer base.

With a legacy that spans over 70 years and a franchise model that fosters strong regional roots, Sreeleathers continues to build on its promise of “quality for all.” The new showroom in Jajpur is not just a retail outlet—it’s a symbol of tradition meeting modernity, and a testament to the brand’s enduring appeal across generations.