Aviva Life Insurance clinches dual ‘Product of the Year 2025’ titles for retirement and investment excellence

THEBUSINESSBYTES BUREAU

BHUBANESWAR, JULY 7, 2025

Aviva Life Insurance, one of India’s leading private life insurers, has been honoured with the prestigious Product of the Year 2025 award in two prominent categories—Life Insurance – Retirement Income and Life Insurance – ULIP. The accolades were based on a nationwide consumer survey conducted by NielsenIQ, as part of the 17th edition of the Product of the Year awards in India.

The winning products — Aviva Signature Increasing Income Plan and Aviva Signature Investment Plan — were voted by consumers as the most innovative in their respective segments. These recognitions underscore Aviva India’s commitment to designing customer-centric products that offer simplicity, relevance, and long-term value.

Asit Rath, CEO & MD of Aviva India, expressed his pride in the achievement: “We are truly honoured to receive the Product of the Year 2025 award in two core life insurance categories. Our Signature Increasing Income Plan and Signature Investment Plan were thoughtfully developed to address real-life customer needs — be it ensuring steady post-retirement income or building disciplined, long-term investment habits.”

Echoing this sentiment, Raj Arora, CEO of Product of the Year India, stated: “These awards reflect Aviva’s focus on customer-first innovation and product excellence. In a year when consumer preferences were diverse — ranging from wellness to financial security — Aviva’s distinction in two critical life insurance categories is commendable.”

Ajai Kumar Tripathi, Chief and Appointed Actuary at Aviva India, added: “This recognition validates our approach to purposeful product innovation. We are proud that both our retirement and investment solutions have resonated so strongly with consumers.”

The Aviva Signature Increasing Income Plan is a non-linked, non-participating savings life insurance plan that offers a guaranteed annual income, which increases by 15% simple interest every three years during the payout period. It also provides life cover, flexible income options for up to 40 years, and includes an Accidental Death Benefit rider for additional protection — making it ideal for those planning long-term financial stability post-retirement.

The Aviva Signature Investment Plan, on the other hand, is a Unit Linked Insurance Plan (ULIP) tailored for individuals seeking long-term investment growth with life insurance cover. With zero premium allocation charges, return of mortality charges, access to eight fund options, unlimited free fund switches, and loyalty additions, the plan empowers goal-based wealth creation and peace of mind.

These back-to-back wins affirm Aviva’s growing influence in India’s life insurance landscape and its continued pursuit of meaningful innovation in financial products.