Bharti AXA Life Insurance launches ‘Guaranteed Bachat Plan’ to empower middle-income India with simple, assured financial security

THEBUSINESSBYTES BUREAU

MUMBAI, JULY 17, 2025

Bharti AXA Life Insurance, one of India’s prominent private life insurers, has unveiled its latest flagship product—the Bharti AXA Life Guaranteed Bachat Plan—tailored to meet the needs of middle-income Indians seeking a straightforward yet reliable financial solution that combines protection with guaranteed savings.

Built on the core promise of “Protection bhi, Bachat bhi,” the new plan offers a powerful value proposition by providing life insurance cover of up to 30 times the annual premium — extendable to 50 times through rider options — along with assured returns. It is especially suited for young professionals, business owners, salaried individuals, and families across India’s heartland who aim to adopt disciplined and worry-free financial planning.

The Bharti AXA Life Guaranteed Bachat Plan stands out for its high protection from day one, guaranteed maturity benefits, and flexibility in choosing payout modes — either as a lump sum or regular income. Customers can also enhance their coverage by adding a suite of riders, including accidental death, critical illness, hospi-cash, and waiver of premium options. Additionally, the plan provides tax benefits under prevailing provisions of the Income Tax Act, 1961.

Speaking about the launch, Prerak Parmar, Chief Growth Officer at Bharti AXA Life Insurance, said, “At Bharti AXA Life, we believe that insurance should be simple, reliable, and made for the everyday Indian. The Bharti AXA Life Guaranteed Bachat Plan is created for people who want protection and savings, both, without any surprises. With guaranteed returns, flexible benefits, and the security of life cover, this plan empowers every Indian to protect their dreams and plan their future with confidence.”

With a regulatory identifier of UIN: 130N144V01, the Bharti AXA Life Guaranteed Bachat Plan is a non-linked, non-participating individual savings life insurance product. It offers customers the flexibility to tailor their policy term, premium payment period, benefit payout option, and rider selection according to their personal financial needs.

The launch of this product marks a significant stride in Bharti AXA Life’s mission to bridge the protection gap in India by delivering transparent, easy-to-understand insurance solutions that resonate with real-world financial aspirations.