Vedanta Aluminium champions menstrual hygiene and adolescent health across rural schools in Odisha

THEBUSINESSBYTES BUREAU

BHUBANESWAR, AUGUST 6, 2025

Vedanta Aluminium, India’s largest producer of aluminium, recently concluded a week-long initiative aimed at promoting menstrual hygiene and adolescent health among rural schoolchildren in Odisha. The awareness drive covered more than 18 schools across the regions of Jamkhani, Kuraloi, and Ghogharpalli, benefiting over 1,100 students from Classes 6 to 10.

The initiative was designed to foster open dialogue and awareness around personal health and well-being among adolescents, particularly in underserved communities. Interactive learning sessions were conducted to educate students on puberty, physical changes, and the importance of early health awareness. These sessions were further enriched by the participation of Vedanta’s employee volunteers, who played an active role in engaging with the students.

As part of the initiative, gender-sensitisation materials were distributed, including heat bags and ‘Menstrupedia’ educational booklets — a tool designed to make menstruation education accessible and relatable for young learners. The sessions not only focused on hygiene practices but also aimed to break taboos surrounding menstruation, encouraging both girls and boys to understand and support healthy practices.

Commenting on the initiative’s significance, Rajiv Kumar, CEO, Vedanta Aluminium, said: “Promoting community health and hygiene is essential for building a healthier and more equitable society. Through continued and inclusive efforts, we aim to empower women and adolescents with the knowledge and resources to manage their health with dignity. This initiative reflects our deep-rooted commitment to uplifting communities through education and awareness.”

This programme is a part of Vedanta Aluminium’s broader community development strategy, which focuses on key areas such as education, healthcare, sustainable livelihoods, infrastructure development, and the promotion of grassroots sports and culture. These interventions underscore the company’s ongoing commitment to socio-economic transformation across its areas of operation.

By working in close collaboration with local authorities, schools, and community stakeholders, Vedanta Aluminium ensures that its social initiatives create measurable and lasting impact. The company’s efforts are directed toward fostering a sense of shared growth and contributing meaningfully to the holistic development of Odisha.

A business of Vedanta Limited, Vedanta Aluminium is India’s largest aluminium producer, accounting for over half of the country’s aluminium output with 2.42 million tonnes produced in FY25. The company leads in the production of high-quality, value-added aluminium products that are critical to a wide range of core industries.

Vedanta Aluminium has earned global recognition for its sustainable practices, ranking 2nd in the S&P Global Corporate Sustainability Assessment 2024 among aluminium companies worldwide. With state-of-the-art smelters, an alumina refinery, and power generation facilities across India, Vedanta Aluminium is committed to advancing aluminium as the ‘Metal of the Future’, supporting innovation and sustainability for a greener tomorrow.