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BHUBANESWAR, AUGUST 11, 2025
Kenstar, one of India’s leading home appliance brands, has launched an emotional nationwide initiative titled “Rakhi to the Coolest Bro” to mark the occasion of Raksha Bandhan. The campaign pays heartfelt tribute to the nation’s warriors — the armed forces — by reinforcing the deep emotional bond between citizens and soldiers.
The initiative invited people from across the country to pen heartfelt messages to the armed forces stationed at borders, far from their families during the festive season. The response was overwhelming. In just a few weeks, thousands of messages poured in from every corner of India, each brimming with gratitude, love, and respect for the nation’s defenders.
Kenstar meticulously curated these messages and turned them into special Rakhi kits, which were personally delivered to members of the armed forces — bringing them a touch of home, warmth, and emotional connection during the festival.
Speaking on the occasion, Sunil Jain, CEO, Kenstar, said: “Raksha Bandhan is a celebration of protection, love, and the emotional bonds that hold us together. This year, through our #RakhiToTheCoolestBro campaign, Kenstar was honoured to serve as a bridge between citizens and our brave defence heroes. This initiative was not just a campaign but a celebration of national unity, gratitude, and shared emotions.”
As part of the celebrations, a special event was held at the Air Force Station, in the presence of members from the Air Force Families Welfare Association (AFFWA) and the Army Wives Welfare Association (AWWA). The gathering symbolised the enduring connection between the armed forces and the people they protect.
The campaign also created a wave of positivity on digital platforms under the hashtag #RakhiToTheCoolestBro, attracting attention from leading influencers, prominent media houses, and ex-servicemen communities, who wholeheartedly appreciated the gesture.
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