THEBUSINESSBYTES.COM Fast. Focused. Future-ready
THEBUSINESSBYTES BUREAU
BHUBANESWAR, August 13, 2025
SBI Life Insurance, one of India’s most trusted private life insurers, has launched its latest protection offering — ‘SBI Life – Smart Shield Plus’ — a next-generation term insurance plan designed to meet the changing protection needs of today’s consumers.
An individual, non-linked, non-participating pure risk life insurance product, ‘Smart Shield Plus’ provides a flexible and scalable approach to long-term financial protection. It seamlessly adapts to an individual’s evolving responsibilities across key life milestones, making protection planning both accessible and meaningful.
The plan offers three distinct coverage options — Level Cover, Increasing Cover, and Level Cover with Future Proofing Benefit. The Increasing Cover option enhances the sum assured automatically at 5 per cent per annum (simple) up to 200 per cent of the original amount, while the Future Proofing Benefit allows additional cover at major life events like marriage, childbirth, or home purchase without further medical checks. Flexible death benefit payouts — lump sum, instalments, or a combination — ensure nominees receive support in the most suitable form.
Further enriching its proposition, ‘Smart Shield Plus’ includes optional features such as the Better Half Benefit, which provides the surviving spouse an additional life cover of Rs 25 lakh or 50% of the original sum assured (whichever is lower) after the policyholder’s demise, without any premium burden, continuing until the spouse reaches 60 years of age. Customers can also opt for “SBI Life – Accident Benefit Riders” to cover accidental death and partial permanent disability for comprehensive protection.
Highlighting the product’s relevance, M. Anand, President and Chief Distribution Officer, SBI Life Insurance, said, “India’s growing economic momentum is matched by a rising awareness of the importance of financial protection. Consumers today need solutions that are not only comprehensive but also adaptable to life’s changing demands. ‘Smart Shield Plus’ goes beyond traditional term insurance by offering milestone-based enhancements and life-stage adaptability, empowering individuals to secure their aspirations and safeguard their families.”
With whole-life coverage up to 100 years, affordable premiums for high sum assured and female lives, multiple premium payment terms, and availability across both physical and digital platforms, ‘SBI Life – Smart Shield Plus’ stands out as a robust, inclusive protection plan for customers across all ages and income segments.
Leave a Reply