Mahindra Construction Equipment unveils next-gen CEV-V range in Bhubaneswar

THEBUSINESSBYTES BUREAU

BHUBANESWAR, SEPTEMBER 5, 2025

Mahindra Construction Equipment Division (MCE), part of the Mahindra Group, has unveiled its groundbreaking CEV-V Range of machines in Bhubaneswar, setting a new benchmark in the construction equipment industry with advanced features, enhanced operator comfort, superior performance, and compliance with the latest emission standards. The launch event was held at Shreenika DM Signature and was attended by senior officials of Mahindra & Mahindra Ltd. including Rajendra Ashtekar, Head of Customer Care; Kalpak Kar, Brand Manager; Kishore Tiwari, ZSM; Sandip Ghosh, ZCCM; Subrat Swain, CCM; Sudhansu Nayak, BDM–Construction Equipment, along with Debadutta Roy, Managing Director, TRS Engineering.

Speaking at the event, Rajendra Ashtekar and Kalpak Kar emphasized Mahindra’s unwavering focus on innovation, sustainability, and its commitment to the “Make in India” initiative. “The introduction of the New CEV-V range reaffirms Mahindra’s commitment to sustainable growth and the Government of India’s vision for a greener future,” they said.

The upgraded lineup includes the Mahindra EarthMaster SX Backhoe Loader and the Mahindra RoadMaster G100 Motor Grader, both powered by high-performance engines meeting stringent CEV-V emission norms. The RoadMaster G100, equipped with a 102 HP engine and 440 NM torque, has been engineered for efficiency in large-scale road projects, especially highways. The new EarthMaster SX, with a 74 HP engine, boasts a larger ergonomic cabin and the advanced iMAXX telematics technology, offering improved productivity, operator comfort, and real-time monitoring capabilities.

The EarthMaster Backhoe Loader has been further enhanced with unmatched guarantees, including a 48-hour uptime promise or compensation of ₹1,000 per day, industry-leading fuel efficiency in standard mode, and guaranteed highest productivity per liter of diesel. Similarly, the RoadMaster series continues its dominance in the motor grader segment with over 22% market share, now reinforced with more power and efficiency.

MCE will also continue offering CEV-V compliant versions of its existing models, including the EarthMaster SXe Backhoe Loader (55 HP) and the RoadMaster G90 and G80 Motor Graders (74 HP). All machines come with a two-year or 4,000-hour warranty, further reducing customer concerns about maintenance and repair costs.

With a rapidly expanding after-sales network of over 115 touchpoints, 50+ 3S dealerships, 15 Saathi+ service centers, and more than 50 retail outlets, Mahindra ensures comprehensive service coverage. Its fleet of 50+ SPEV mobile service vans and workshops brings added convenience and reliability to customers across the country.

At a time of rising fuel prices, Mahindra’s introduction of its disruptive value proposition — “Assured Highest Productivity per Litre of Diesel” — for its 74 HP CEV-V Backhoe Loaders underscores its commitment to delivering cost-effective and performance-driven solutions. With this launch, Mahindra Construction Equipment is set to redefine industry standards while empowering India’s infrastructure growth journey.