Amway India launches next-gen Artistry Skin Nutrition Serums, fusing advanced science with Nutrilite botanicals

THEBUSINESSBYTES BUREAU

BHUBANESWAR, SEPTEMBER 25, 2025

In a move set to redefine the Indian skincare landscape, Amway India has unveiled its latest innovations — Artistry Skin Nutrition Defying Serum  and Artistry Skin Nutrition Correcting Serum — designed to combat early and advanced signs of skin aging. These next-generation serums combine cutting-edge skin science with the power of Nutrilite-grown botanicals, delivering targeted results for firmer, smoother, and healthier-looking skin.

As Indians increasingly seek solutions for concerns such as premature aging, environmental stressors, and uneven skin texture, Amway’s new offerings build on the success of its existing Hydrating, Balancing, and Renewing & Firming ranges. The Defying Serum focuses on early visible signs of aging, while the Correcting Serum addresses advanced aging and loss of firmness, making them ideal for a comprehensive anti-aging regimen.

Artistry Skin Nutrition Correcting and Defying Serum

Speaking on the launch, Rajneesh Chopra, Managing Director, Amway India, said, “The Indian skincare market is witnessing remarkable growth, driven by consumer awareness, rising disposable incomes, and a preference for premium, plant-based products. With 70 per cent of urban respondents prioritizing skin health and 71 per cent preferring plant-derived skincare, the launch of Artistry Skin Nutrition Defying and Correcting Serums reflects our commitment to combining the best of science and nature to meet evolving consumer needs.”

Amrita Asrani, Chief Marketing Officer, Amway India, added, “Today’s consumers seek products that align with values of self-confidence, empowerment, and ageless beauty. Our new serums harness 16 plant extracts alongside advanced skincare science, supporting essential skin nutrition to visibly rebuild and strengthen the skin. Crafted with traceable botanicals from Nutrilite-approved farms, these formulations meet the highest standards of safety, purity, and efficacy while seamlessly fitting into modern lifestyles.”

With this launch, Amway India continues to emphasize product innovation as a strategic priority, empowering individuals to achieve youthful, radiant skin while embracing the synergy of nature and science.