Pantaloons ushers in a new era of style with Samantha Ruth Prabhu as brand ambassador

Launches festive campaign ‘Spark Your Imagination’

THEBUSINESSBYTES BUREAU

MUMBAI, OCTOBER 7, 2025

Pantaloons, India’s most loved and trusted fashion brand, today announced a bold new chapter in its journey by welcoming acclaimed actor and style icon Samantha Ruth Prabhu as its first-ever brand ambassador. This collaboration marks a defining moment for the brand, cementing Pantaloons’ position at the forefront of modern, chic, and trend-forward fashion.

To celebrate this partnership, Pantaloons has unveiled its vibrant festive campaign, ‘Spark Your Imagination’, which brings to life the brand’s new proposition of inspiring modern India to craft their own fashion stories. The campaign embodies Pantaloons’ mission to ignite creativity, encouraging consumers to experiment fearlessly and express their individuality with confidence. Leading this style revolution is Samantha Ruth Prabhu — a true fashion trailblazer whose persona perfectly aligns with Pantaloons’ vision.

Speaking about the collaboration, Sangeeta Tanwani, Chief Executive Officer, Pantaloons and OWND!, said, “‘Spark Your Imagination’ is more than a festive campaign – it’s the beginning of a new era for Pantaloons. Today’s fashion is about creativity, play, and personal expression. We want every shopper to see themselves as a creator. Samantha Ruth Prabhu embodies that spirit – confident, versatile, and unafraid to experiment. With her, Pantaloons is ready to celebrate a modern India that doesn’t just wear fashion, but creates its next standout look.”

Expressing her excitement, Samantha Ruth Prabhu shared, “Fashion to me is self-expression, and Pantaloons aligns perfectly with that belief. ‘Spark Your Imagination’ captures what fashion truly should be – bold, personal, and inspiring. The brand celebrates confidence, versatility, and creativity – values that deeply resonate with me. I’m delighted to partner with Pantaloons to inspire modern India to create their own unique style journeys.”

Beyond her acclaimed performances, Samantha stands as a style muse for contemporary India – bold, confident, and unapologetically individual. She reflects Pantaloons’ ethos of effortless glamour, comfort, and versatility, resonating with the aspirations of today’s young, expressive generation.

The festive film for ‘Spark Your Imagination’, featuring Samantha, is a vibrant, cinematic celebration of contemporary style. From the shimmer of lanterns and the bloom of flowers to the sparkle of festive nights, the campaign transforms everyday moments into opportunities for self-expression — inviting every individual to imagine, create, and transform their festive wardrobe in their own unique way.

Reflecting on the creative vision behind the campaign, Teresa Sebastian and Dimple Parmar, Creatives at Talented, said, “Style is deeply personal – it’s one size fits one. For those who express themselves through fashion, every outfit or accessory is a spark waiting to be made their own. It’s like handwriting, written in fabric and colour. Capturing this psyche gave birth to ‘Spark Your Imagination’ – a reminder to keep playing, experimenting, and creating your next look.”

The campaign will be amplified across television, digital platforms, social media, and in-store experiences, delivering a 360-degree, immersive fashion journey for consumers and celebrating the spirit of imagination that defines the Pantaloons brand.