Akshay Kumar and Dabur Chyawanprash ignite nation-wide call for proactive immunity with ‘BeemaarYaTaiyyar’ Campaign

THEBUSINESSBYTES BUREAU

BHUBANESWAR, NOVEMBER 18, 2025

Dabur, India’s most trusted natural health care company, has unveiled its newest high-impact campaign for Dabur Chyawanprash, titled ‘BeemaarYaTaiyyar’ (Sick or Ready), featuring its long-time ambassador and fitness icon Akshay Kumar. Conceptualised and executed by McCann Worldgroup India, the campaign delivers a powerful message urging Indians to shift from a reactive mindset of treating illness to a proactive approach of strengthening immunity as a daily practice, especially amid unpredictable seasonal shifts and environmental challenges.

The campaign underscores a fundamental insight: lack of preparedness often results in falling sick, disrupting momentum and ambition. It positions Dabur Chyawanprash — powered by over 40 Ayurvedic herbs — as more than a remedy, presenting it instead as a daily ritual for fortifying the body from within. The new communication seeks to inspire consumers to embrace proactive health habits, placing immunity at the core of consistent performance and everyday readiness.

Speaking at the campaign launch, Sriram Padmanabhan, Director Healthcare, Dabur India Ltd, said: “The fundamental truth we are addressing is that in today’s demanding world, being fully ‘Taiyyar’ (Ready) is the only way to win. You simply cannot afford an unplanned break due to illness. We believe immunity is the ultimate engine of readiness. With ‘BeemaarYaTaiyyar’, we are challenging consumers to move beyond thinking of health as merely fixing a problem when it appears. We are urging them to adopt a proactive, daily ritual with Dabur Chyawanprash to build a reliable defence — ensuring they stay on track for their goals, irrespective of external changes. Akshay Kumar, known for his rigorous discipline and unwavering commitment to health and fitness, brings authenticity to the campaign. The ad film shows him seamlessly navigating varied weather conditions and challenging situations, underscoring the idea that his constant state of readiness allows him to overcome hurdles without missing a beat.”

Sharing his personal belief in preventive health, Akshay Kumar added, “I have always believed that prevention is better than cure. My routine, especially during weather transitions, involves steps to ensure my body is ‘Taiyyar’. Dabur Chyawanprash is a product I personally trust for maintaining that inner preparedness. The ‘BeemaarYaTaiyyar’ theme is powerful because it challenges people to prioritize proactive health, so they are always ready to face life’s challenges.”

Highlighting the campaign’s strategic essence, Sumeer Mathur, Chief Strategy Director, McCann India, said, “For generations, Dabur Chyawanprash has stood for Ayurveda-backed immunity, and our new campaign reinforces just how essential that is today. In an age of intense competition, talent alone is no longer enough, true performance comes from being ready, and at your best. That’s why immunity matters more than ever. It’s the combination of talent and readiness that ultimately helps you win on any given day.”

The ‘BeemaarYaTaiyyar’ campaign is set to go live across television, digital and social media platforms, print media, and widespread out-of-home (OOH) placements. With this expansive rollout, Dabur aims to inspire households across India to make Dabur Chyawanprash an integral part of their daily immunity-building routine, ensuring they remain perpetually *Taiyyar’ — ready for anything life may bring.