Amway India launches ‘Nutrilite Vitamin D Plus Boron’ to strengthen bone health and holistic well-being

THEBUSINESSBYTES BUREAU

BHUBANESWAR, NOVEMBER 19, 2025

Addressing the growing nutritional gaps driven by modern lifestyles, Amway India has launched its latest offering, Nutrilite Vitamin D plus Boron — a specialised formulation designed to help maintain optimal Vitamin D levels while supporting stronger bones, improved immunity, and overall wellbeing. As Vitamin D inadequacy continues to rise across age groups, the company aims to empower individuals with preventive nutrition backed by science and decades of expertise.

Speaking at the launch, Rajneesh Chopra, Managing Director, Amway India, highlighted the increasing prevalence of Vitamin D deficiency in India, calling it a “silent epidemic.” He noted that nearly 80–90% of Indians have insufficient Vitamin D levels, an alarming trend that can affect long-term bone strength and general health. He added that Amway is intensifying its focus on science-backed, innovative nutrition solutions that align with evolving consumer needs. “With changing lifestyles and limited sun exposure contributing to widespread deficiency, we are proud to introduce Nutrilite Vitamin D Plus Boron. This formulation marks a significant milestone in our mission to support consumers’ transformation journeys toward lasting wellbeing. Our commitment goes beyond supplementation — it is about enabling people to take charge of their health, enhancing vitality, and helping them lead healthier, more fulfilling lives,” he said.

Amrita Asrani, Chief Marketing Officer, Amway India, described the formulation as a testament to Nutrilite’s philosophy of merging nature with science. She explained that Vitamin D3 is essential for effective calcium absorption and bone density, while Boron enhances Vitamin D utilization for improved functionality. Vitamin K2 ensures calcium is directed to the bones, where it is most needed. She further elaborated on the unique patented blend of Licorice and Quercetin, sourced from NutriCert™ farms, which supports bone health and offers natural antioxidant benefits. “Together, these ingredients create a comprehensive three-tier protection system that nurtures bone health from within. This product reflects our mission to empower Indians with resilience, strength, and vitality — not only for today but for years to come,” she added.

Nutrilite Vitamin D plus Boron features a synergistic combination of Vitamin D3, Boron, Vitamin K2, Quercetin, and Licorice, making it a differentiated supplement that goes beyond conventional Vitamin D products. By bridging dietary gaps before they evolve into health issues, the formulation aligns with recommended dietary allowances and regulatory standards, reinforcing Nutrilite’s commitment to preventive, science-driven nutrition. Backed by more than 90 years of Nutrilite’s global expertise, the supplement has been designed to provide comprehensive bone health support.

Each tablet delivers 15 μg (600 IU) of Vitamin D3, providing 100% of the RDA for effective calcium absorption and improved bone density; 3 mg of clinically effective Boron to enhance Vitamin D utilization; and 20 μg of Vitamin K2 for optimal calcium management. The patented Licorice and Quercetin blend further supports holistic bone health. Nutrilite Vitamin D plus Boron will be available exclusively through Amway Distributors, Amway Business Owners, and on the official website, www.amway.in.