Axis Bank launches Curated Corporate Salary Program for start-up workforce

THEBUSINESSBYTES BUREAU    

BENGALURU, NOVEMBER 19, 2025

Reinforcing its deepening commitment to India’s thriving start-up landscape, Axis Bank, one of the country’s leading private sector lenders, has launched its Curated Corporate Salary Program for employees of start-ups under its New Economy Group (NEG). The initiative strengthens Axis Bank’s position as a trusted partner for new-age enterprises, offering a comprehensive suite of financial, lifestyle, and wellness benefits that cater to the aspirations of the digital-first workforce. The announcement was made at the Bank’s flagship ‘Start-Up Social’ event in Bengaluru, a premier platform that convenes influential founders, investors, and ecosystem enablers to celebrate collaboration and innovation.

The Curated Corporate Salary Program is crafted exclusively for employees of funded start-ups and digital businesses, positioning itself as a holistic offering that blends convenience with enhanced financial well-being. With features such as a zero-balance Savings Account, a wide-ranging insurance cover, exclusive credit card privileges, and customised loan solutions, the program mirrors the evolving needs of India’s rising Gen Z and Gen Alpha professionals. It also extends a rich portfolio of lifestyle benefits, including health check-ups, fitness and travel perks, and offers across education and entertainment, further strengthening the value proposition for young talent in the new economy.

A standout feature of the program is ‘Switch to Save’, a unique offering that equips employees with annual savings* between ₹46,000 and ₹2.4 lakh, depending on the account variant, significantly elevating their overall financial wellness. These differentiated advantages reaffirm Axis Bank’s intent to empower start-up employees with meaningful benefits that go beyond traditional salary banking.

Speaking at the launch, Vijay Mulbagal, Group Executive – Wholesale Banking Coverage, Corporate Salary, Sustainability & CSR, Axis Bank, highlighted the Bank’s longstanding association with India’s start-up success. “India’s start-up story is one of ambition, resilience, and global scale. At Axis Bank, we have had the privilege of being a part of this journey – banking over 65% of India’s unicorns and supporting the next generation of growth-stage companies as they scale and list. Through our New Economy Group, we are deepening this engagement – not just as a banker, but as a growth partner. The Curated Corporate Salary Program is another step in that direction, designed to empower the people who power India’s digital economy. It offers a comprehensive range of benefits across insurance, home loans, credit card, and lifestyle privileges, including exclusive discounts for the next-generation workforce.”

Echoing this vision, Sanjiv Bhatia, President & Head – New Economy and Multinationals Coverage, Axis Bank, said, “Start-ups are redefining employment in India with highly skilled tech professionals. Our Curated Corporate Salary Program is built around their unique needs, combining everyday banking with differentiated lifestyle benefits. This initiative complements our other offerings such as the Start-Up Card, Working Capital Solutions, Capital Markets, Connected Banking APIs, and Burgundy Private solutions for Founders – ensuring Axis is present across every milestone of a company’s journey.”

Axis Bank’s New Economy & Financial Sponsors Group (NEGFS), a dedicated vertical focusing on start-ups, venture-backed companies, and investors, continues to play a pivotal role in shaping the financial architecture of India’s innovation economy. With a presence across major tech hubs, the Group currently banks more than 45% of funded start-ups from Series A and above, offering a robust suite of products spanning digital transaction banking, treasury services, corporate credit cards, and wealth solutions for founders. Beyond conventional banking, the Group is known for its deep API-led integrations and strategic partnerships that merge the agility of the start-up ecosystem with the trust and credibility of Axis Bank.

The ‘Start-Up Social’ platform, led by the New Economy & Financial Sponsors Group, has evolved into a signature community engagement forum, enabling founders, venture capitalists, and ecosystem stakeholders to engage, exchange insights, and connect directly with the Bank’s leadership. With this year’s edition in Bengaluru, Axis Bank has once again reaffirmed its commitment to accelerating India’s innovation-led growth and strengthening the backbone of its start-up economy.