Eurogrip ramps up global presence with strong showings at Mexico and Colombo motor shows

THEBUSINESSBYTES BUREAU

CHENNAI, NOVEMBER 25, 2025

Eurogrip, the two- and three-wheeler tyre brand from TVS Srichakra Ltd., has amplified its global footprint by showcasing its premium range of products at two major international events — the Expo Moto International Trade Show in Mexico City and the Colombo Motor Show 2025 in Sri Lanka. The brand’s participation in these high-profile platforms underscores its growing influence across Latin American and South Asian markets.

At the Expo Moto International Trade Show in Mexico, Eurogrip highlighted its extensive two-wheeler tyre portfolio, featuring popular patterns such as Roadhound, Protorq Extreme, Trailhound STR, Trailhound SCR, Terrabite DB+ and Bee Connect. The display offered customers, dealers and international business partners an immersive understanding of the company’s advanced research, innovation-driven designs and cutting-edge tyre technology.

At the Colombo Motor Show 2025, Eurogrip presented its widely acclaimed radial tyre Protorq Extreme, along with a lineup of its world-class offerings including Terrabite DB+, Bee Connect, Bee Sport, Climber XC and Sportorq. The showcase drew strong interest from visitors seeking performance-oriented tyre solutions suited to different terrains and riding needs.

K. Ravi, Chief Operating Officer, TVS Srichakra Ltd., said, “As we continue to build Eurogrip as a leading global 2-wheeler tyre specialist, we remain committed to earning customer trust through products that deliver performance, reliability and value. Mexico and Sri Lanka are key markets for us, contributing significantly to our brand’s growing presence across Latin America and South Asia. These international events provide invaluable opportunities for us to deepen our engagement with customers and partners, offer them first-hand experience of our products, and highlight the world-class research and development behind every Eurogrip tyre.”