Bangur Cement launches ‘Bangur Marble’ in Odisha, raises bar for premium construction materials

THEBUSINESSBYTES BUREAU

BHUBANESWAR, DECEMBER 6, 2025

In a strategic move to strengthen its foothold in eastern India’s premium construction segment, Shree Cement has launched its high-end product, Bangur Marble Cement, under the flagship Bangur Cement brand in the Odisha market. Engineered to deliver exceptional brightness, superior strength, and enhanced crack resistance, the new PSC (Portland Slag Cement) variant promises to redefine aesthetics and durability for exposed concrete structures.

Designed to perform optimally in the demanding weather conditions of coastal Odisha, Bangur Marble Cement aims to offer builders and homeowners a material that blends beauty with resilience. With plans to make the product available through over 1,000 retailers across the state, Shree Cement is also rolling out live in-store demonstrations to showcase the cement’s premium finish and structural toughness. The product has already gained significant traction in the eastern market, being sold through more than 2,000 retailers across Bihar, Jharkhand, and West Bengal.

Neeraj Akhoury, Managing Director of Shree Cement Ltd., expressed confidence in the product’s potential to elevate construction standards in Odisha. “With Bangur Marble Cement, we’re redefining what premium construction material should deliver. This product brings unmatched brightness, strength, and performance, meeting the expectations of today’s builders and homeowners who demand both beauty and durability. Odisha, a key focus market, will further accelerate Shree Cement’s growth momentum in the east,” he said.

A key differentiator for Bangur Marble Cement lies in its environmentally conscious formulation. The cement uses GGBS, a steel industry by-product, to deliver high strength and longevity while reducing environmental impact — aligning with global trends toward green construction. The launch complements Shree Cement’s expanding premium portfolio, which includes Jungrodhak, Rockstrong, Powermax, Magna, and Roofon.

The introduction of Bangur Marble Cement underscores Shree Cement’s broader mission to champion sustainable, responsible, and high-performance construction materials in India. With Odisha emerging as a dynamic hub for infrastructure and real estate development, the company aims to set new benchmarks in quality while driving region-specific innovation.