Campus Activewear names Kriti Sanon as the face of its women’s category

THEBUSINESSBYTES BUREAU

NEW DELHI, SEPTEMBER 2, 2025

Campus Activewear, one of India’s leading sports and athleisure footwear brands, has announced National Award-winning actress Kriti Sanon as the new face of its Women’s Category. The collaboration goes beyond a typical brand–celebrity association, reflecting Campus’ long-term vision to redefine the women’s footwear segment in India and build upon the strong momentum the category has witnessed over the past year.

Kriti Sanon, admired for her fearless career choices and her ability to balance multiple roles with ease, embodies the spirit of today’s woman — dynamic, ambitious, and unapologetically authentic. From her journey as an engineering graduate to becoming one of India’s most respected actresses and entrepreneurs, Kriti represents determination, individuality, and style that inspire women to embrace their choices, both in life and in fashion.

Campus Activewear has consistently led the way in making sneakers accessible, trend-forward, and comfort-driven for millions of Indians. Its women’s portfolio has witnessed remarkable growth in recent times, reaffirming the brand’s pivotal role in shaping the future of this market. By bringing Kriti Sanon on board, Campus is taking the next big step in this journey — aligning her bold and multifaceted persona with its vision of creating footwear that complements every role women play, while ensuring they never compromise on comfort or style.

Commenting on the association, Nikhil Aggarwal, CEO and Whole Time Director, Campus Activewear Ltd., said, “We are delighted to welcome Kriti Sanon as the face of Campus’ Women’s Category. Her ambition, versatility, and authenticity capture the essence of today’s Indian women and resonate perfectly with our vision for this segment. Women’s sports and athleisure has emerged as one of the strongest growth drivers for us, and with Kriti’s ability to connect across diverse audiences, we are confident of accelerating this momentum — enhancing our design language, delivering women-focused innovations, and strengthening Campus’ leadership in this fast-growing category.”

Sharing her excitement, Kriti Sanon said, “I have always believed that style should reflect who you are, not what you are told to be. For me, Campus, as an iconic homegrown sneaker brand, embodies that philosophy by designing footwear as versatile as the many roles women play, while keeping comfort and style at the core. I am thrilled to join the Campus family and be part of a vision that celebrates individuality and encourages women to make their own choices, free of inhibitions.”

For women who value individuality, ambition, and self-expression, Campus Activewear continues to offer footwear bold enough to match their aspirations — dynamic, stylish, and crafted to move with them.