Crompton celebrates World Interiors Day with a design revolution – introducing SilentProFluido Wave

THEBUSINESSBYTES BUREAU

MUMBAI, JUNE 3, 2025

In celebration of World Interiors Day, Crompton Greaves Consumer Electricals Ltd., India’s leading fan brand, has redefined the meaning of home comfort and style with the unveiling of its latest masterpiece — SilentProFluido Wave. This sculpted innovation represents a pivotal shift in home essentials, where superior performance converges with elegant, nature-inspired design.

Crafted under the campaign ethos, ‘Sculpted, Not Made,’ the SilentProFluido Wave breaks the mold of conventional ceiling fans by offering a product that’s not just engineered — but artistically envisioned. With its seamless contours, Neo-Futuristic form, and aerodynamic precision, Fluido is not just a fan—it’s an emotional statement that enhances and elevates contemporary living spaces.

“Design has the power to add emotion, beauty and meaning,” said Rajat Chopra, Business Head – Home Electricals & Pumps, Crompton Greaves Consumer Electricals Ltd. “With SilentProFluido Wave, we’re blending aesthetic brilliance with engineering excellence to create a fan that does more than cool—it inspires.”

Today’s consumers are discerning, valuing minimalism, modernity, and cohesive design in every aspect of their homes. Yet, ceiling fans have long remained a functional afterthought — until now. The SilentProFluido Wave responds directly to this shift, introducing a fan that doesn’t just fit into interiors — it completes them.

With no visible bolts, intentional sculpting, and an aesthetic that draws from the effortless flow of nature, this fan is crafted to stir both air and emotion. It stands as a symbol of Crompton’s commitment to pushing boundaries, redefining expectations, and leading the design-led transformation of everyday appliances.

Adding to its acclaim, the SilentProFluido Wave has been honoured with the prestigious Red Dot Award 2025 in the Household Appliances and Household Accessories category. This international recognition further underscores Crompton’s pursuit of excellence, innovation, and user-centric design.