FundsIndia launches ‘Market ka Sach’ MythBuster series

THEBUSINESSBYTES BUREAU

MUMBAI/BANGALORE, DECEMBER 17, 2025

FundsIndia, one of India’s leading online investment platforms, has launched ‘Market ka Sach with FundsIndia Research’, a sharp and timely investor-education initiative aimed at debunking some of the country’s most persistent and misleading money myths. The MythBuster video series draws on real behavioural patterns, long-term market evidence, and expert analysis to help investors separate fact from noise in an increasingly cluttered financial landscape.

The series takes on popular misconceptions that often derail investors, from chasing the highest returns and normalising lifestyle EMIs to relying on stock tips, influencers, or FOMO-driven decisions. Each episode breaks down complex ideas into simple, relatable insights, revealing how everyday habits and emotional triggers can quietly undermine long-term wealth creation.

Highlighting the value of disciplined investing, uninterrupted SIPs, periodic portfolio reviews, rebalancing, and mindful decision-making, the campaign underscores that sustainable financial progress is built on consistency rather than impulsive reactions or information overload. Through clear storytelling and research-backed guidance, ‘Market ka Sach with FundsIndia Research’ aims to empower investors to take informed and confident decisions.

Commenting on the initiative, Akshay Sapru, Group CEO, FundsIndia, said, “Market ka Sach with FundsIndia Research reflects our vision of enabling Indians to invest with clarity, confidence, and a long-term perspective. At a time when market narratives are often shaped by short-term opinions and hype, investors need insights grounded in data, macroeconomic context, and rigorous research. This initiative cuts through misinformation, decodes market cycles, and simplifies complex investment concepts to help investors build disciplined habits aligned with their long-term financial goals.”

The campaign has been launched in partnership with CNBC-TV18, combining the channel’s trusted market expertise with FundsIndia’s research-led approach. By translating real-life scenarios, social media reels, WhatsApp forwards, and FOMO moments into practical learning cues, the series encourages investors to rise above emotional biases and stay focused on sound financial planning.