FundsIndia rolls out #SmartParentMove campaign to promote early financial planning for children

THEBUSINESSBYTES BUREAU

MUMBAI, NOVEMBER 17, 2025

Marking Children’s Day, FundsIndia, one of India’s leading online investment platforms, has launched a new digital campaign titled #SmartParentMove, aimed at encouraging parents to start early and make smarter investment decisions for their child’s financial future.

Rooted in FundsIndia’s core philosophy of simplifying financial planning, the campaign positions early, disciplined investing as a powerful tool for securing a child’s long-term goals. It highlights the platform’s strengths—including seamless onboarding, single-login account management, and tax-efficient, long-term investment options — that empower parents to take timely action.

Built around a compelling insight that many parents delay financial planning until major expenses loom, #SmartParentMove reframes early investing as a thoughtful expression of care and foresight. It urges parents to act before they find themselves relying on personal loans or compromising their children’s aspirations.

The campaign uses engaging social media content, a short film, and podcast snippets to demonstrate the ease and benefits of opening a Minor Investment Account, which allows parents to invest in their child’s name, track milestones, and manage everything smoothly under one login. It also underscores the advantages of tax savings and the power of compounding, making early planning both financially sound and emotionally rewarding.

“We have all heard stories of parents who regret not starting early,” said Akshay Sapru, Group CEO, FundsIndia. “In the rush of daily life, financial planning for a child’s education often gets postponed. But time passes quickly, and when dreams are within reach, many parents end up taking costly loans or falling into debt. Sometimes, those dreams are even delayed or sacrificed. We want to change that.”

“This campaign encourages parents to take charge early. Small, consistent investments today can ensure a stress-free tomorrow. Investing in your child’s future isn’t just smart planning — it’s one of the greatest gifts you can give them.”

Blending emotional storytelling with practical financial guidance, #SmartParentMove aims to build awareness and confidence among parents. The initiative seeks to inspire families to shift from last-minute borrowing toward long-term empowerment, helping secure brighter futures through thoughtful financial choices.