Funskool Forays into electronic toys segment

THEBUSINESSBYTES BUREAU

CHENNAI, DECEMBER 15, 2025

Funskool India Ltd., the country’s leading toy manufacturer, has announced its entry into the electronic toys segment with the launch of a new range of products this December.

With this strategic expansion, Funskool aims to leverage its decades-long expertise in toy design, manufacturing and distribution to offer innovative, interactive and learning-oriented toys catering to children across diverse age groups.

Supported by its advanced manufacturing facilities in Ranipet and Goa, the company is well-positioned to scale up production to meet the growing domestic and global demand for electronic toys. These facilities, known for their high manufacturing standards and international safety certifications, have recently been upgraded with electronic assembly lines and strengthened R&D capabilities to support Funskool’s entry into the new segment.

Marking this milestone, Funskool has launched a range of electronic toys under its in-house brand Giggles. The initial product lineup includes My First Learning Pad, Cargo Truck, Dump Truck, My First Learning Laptop and My First Melody Book.

Commenting on the launch, K.A. Shabir, CEO of Funskool India Ltd., said, “We are excited to enter the electronic toys space, a category that is redefining how children play and learn. This expansion aligns with our broader vision of positioning India as a global toy manufacturing hub. Our foray into electronic toys will also help us expand our overall market share. The trust Indian families place in Funskool continues to motivate us to deliver safe, high-quality toys that combine fun, entertainment and holistic development.”

The newly launched electronic toys are priced from Rs 1,249 onwards and will be available across leading toy stores and major e-commerce platforms.