Kenstar redefines festive comfort with India’s first 5-star rated air coolers and next-gen appliances

THEBUSINESSBYTES BUREAU

GURUGRAM, SEPTEMBER 30, 2025

With the festive season bringing a surge in consumer demand, Kenstar, one of India’s most trusted home appliance brands, has unveiled a new range of innovations that blend comfort, style, and savings. The brand is rolling out marquee launches across cooling, water heating, and kitchen appliances, reaffirming its position as a frontrunner in energy efficiency and lifestyle-driven design.

At the heart of this year’s festive line-up are India’s first 5-Star BEE-rated air coolers, backed by a five-year warranty and powered by BLDC Maxx Technology, Quadra Flow air delivery, Hydro Dense Mesh pads, and robust double ball bearing motors. Adding to the excitement, Kenstar has introduced next-generation water heaters under its “Bath Ban Jaye” campaign, designed with SwirlHeat Technology that delivers 20 per cent more hot water, a German Blue Sapphire coating that extends product life by 40 per cent, and a 7-Level Safety Shield for unmatched protection. Completing the festive portfolio is an expanded kitchen appliance range, featuring advanced mixer grinders, microwave ovens, induction cooktops, and newly launched digital air fryers that offer healthier, oil-free cooking solutions for modern households.

Speaking on the launches, Santosh Bhamre, COO – Kenstar, said, “Festivals in India are about joy, togetherness, and creating memories — and Kenstar is proud to be part of these celebrations. This season, we are offering products that combine innovation, energy efficiency, and style, while staying affordable for every household. With our wide product range, strengthened dealer network, and growing digital presence, we are confident of delivering strong festive growth and deepening consumer trust. At Kenstar, success is not just measured in numbers, but in the everyday comfort and delight we bring to homes across India.”

Kenstar’s festive strategy is powered by its strong omnichannel presence. Reinforced dealer partnerships supported by training and incentive programs ensure robust retail visibility across India, while its appliances are equally accessible through leading e-commerce platforms and its own direct-to-consumer website, catering to digitally savvy buyers.

To maximize consumer connect during the celebrations, the brand has rolled out a 360-degree festive marketing campaign combining television, radio, and cinema with outdoor visibility, digital storytelling, and regional activations. Attractive festive offers and easy financing options further enhance affordability. With the GST rate on appliances maintained at 18 per cent, Kenstar continues to keep its products competitively priced, ensuring that festive purchases remain accessible for middle-income households.

With this innovation-led, consumer-centric approach, Kenstar is looking at double-digit festive growth while cementing its legacy as a brand that brings efficiency, durability, and delight to homes across India.