THEBUSINESSBYTES.COM Fast. Focused. Future-ready
THEBUSINESSBYTES BUREAU
BHUBANESWAR, JUNE 5, 2025
In a significant milestone for India’s electric vehicle landscape, Oben Electric, a homegrown R&D-driven electric motorcycle manufacturer, has officially entered Eastern India with the launch of its new showroom and service center in Bhubaneswar. This latest addition marks the company’s presence in 26 cities nationwide, with 37 showrooms now operational across India. The Bhubaneswar launch is part of Oben Electric’s broader strategy to cross the 100-showroom mark by the end of the year, reinforcing its ambition to be a pan-India EV brand.
Strategically located in the capital city of Odisha, the Bhubaneswar showroom has been designed to address the rising demand for high-performance electric two-wheelers in the region. Odisha is fast emerging as a thriving EV hub, driven by progressive state policies, attractive incentives, and growing consumer awareness about clean and sustainable mobility. The state’s dynamic EV ecosystem presents an ideal growth opportunity for Oben Electric’s eastward expansion.
Inspired by the company’s flagship experience center in Bengaluru, the Bhubaneswar outlet promises an immersive and futuristic retail experience. It is segmented into four unique customer zones: Moto Live, offering interactive hands-on product engagement; Moto X, exploring the core of Oben’s EV technologies; Moto Zen, a relaxed customer lounge; and Moto Rack, showcasing accessories and merchandise. Supporting this experience is the Oben Care service center, equipped with facilities for doorstep service, roadside assistance, and comprehensive after-sales care. Oben’s commitment to quality is further reinforced by its vertically integrated in-house manufacturing of key components, ensuring robust service support and long-term satisfaction for its customers.
At the heart of the launch is the Oben Rorr EZ, the company’s flagship electric motorcycle tailored for urban mobility. Fully designed and manufactured in India, the Rorr EZ comes in three battery variants — 2.6 kWh, 3.4 kWh, and 4.4 kWh — featuring advanced LFP battery technology for enhanced heat resistance and double the lifespan of conventional batteries. The motorcycle delivers an impressive IDC-certified range of up to 175 km, accelerates from 0 to 40 km/h in just 3.3 seconds, and offers a top speed of 95 km/h. Fast-charging capabilities allow for 80 per cent charge in only 45 minutes, making it an ideal choice for daily commuters. With a starting price of ₹99,999 (ex-showroom) and a down payment as low as ₹7,999, the Rorr EZ is positioned as an affordable yet premium electric mobility solution.
To commemorate the showroom opening, Oben Electric is offering an inaugural benefit of a complimentary gold coin to customers who purchase the Rorr EZ within the first month of operations in Bhubaneswar.
Speaking on the expansion, Madhumita Agrawal, Founder & CEO of Oben Electric, said, “Our entry into Eastern India, beginning with Bhubaneswar, reflects Oben Electric’s vision to make premium electric mobility accessible across India. Odisha has shown strong intent in building a clean mobility ecosystem, and we are excited to be part of that journey. With our end-to-end in-house manufacturing, strong product performance, and commitment to customer experience, we aim to create long-term value for riders in this region.”
Rooted in the ‘Make in India’ ethos, Oben Electric stands out as one of the few Indian EV companies that designs, develops, and manufactures all critical components — including batteries, motors, vehicle control units, and chargers — in house. This fully integrated model not only ensures better quality control and supply chain sustainability but also accelerates innovation.
With the Bhubaneswar showroom now operational, Oben Electric is poised to drive forward its mission to transform electric mobility in India by combining cutting-edge technology, top-tier performance, and unmatched reliability for the modern commuter.
Leave a Reply