Odisha emerges as a high-growth market for shampoo hair colour segment

THEBUSINESSBYTES BUREAU

BHUBANESWAR, APRIL 10, 2025

Odisha is rapidly carving a niche for itself in India’s burgeoning shampoo hair colour market, driven by growing consumer demand for easy-to-use, do-it-yourself (DIY) grooming solutions. As modern lifestyles prompt a shift towards quick and convenient personal care routines, the shampoo hair colour category in the state has witnessed remarkable growth.

Currently valued at ₹11 crore, the shampoo hair colour market in Odisha is gaining strong traction within the state’s broader ₹110+ crore hair colour industry. This surge is largely attributed to the rising preference for no-fuss, home-application products that deliver results in minutes—an ideal alternative to traditional hair colouring methods like powders and mehndi.

“Consumers are increasingly seeking personalised and innovative hair colour solutions that are both affordable and hassle-free,” said Neeraj Senguttuvan, Head of Marketing – Personal Care at Godrej Consumer Products Ltd (GCPL). “The growth in shampoo hair colour demand is a reflection of this evolving consumer mindset.”

Recognizing this consumer shift, GCPL has introduced Godrej Selfie, a five-minute shampoo hair colour brand catering to both men and women. Available in two affordable pack sizes—₹15 for short hair and ₹30 for long hair—the product aims to provide an accessible upgrade for users of conventional low-cost alternatives.

“This offering not only meets the need for convenience but also encourages consumers to transition from traditional powders and mehndi to a more modern, efficient solution,” added Senguttuvan.

With an impressive growth rate exceeding 32 percent, Odisha’s shampoo hair colour segment is among the fastest-growing in the country. Industry experts believe that this momentum positions the state as a key influencer in shaping the future of India’s hair colour market.