Reliance Consumer Products enters functional beverages market with majority stake in Naturedge Beverages’ Shunya brand

THEBUSINESSBYTES BUREAU

BENGALURU, AUGUST 18, 2025

Reliance Consumer Products Limited (RCPL), the FMCG arm of Reliance Industries Limited (RIL), has announced its entry into the fast-growing healthy functional beverages market through the acquisition of a majority stake in a Joint Venture with Naturedge Beverages Private Limited. With this strategic move, RCPL aims to strengthen its positioning as a Total Beverage Company by offering consumers a wider range of herbal-natural, health-oriented drinks. The functional beverages segment is witnessing exponential growth, driven by rising consumer preference for healthier and more natural alternatives.

Founded in 2018 by Siddhesh Sharma, a third-generation entrepreneur from the trusted Baidyanath Group — one of India’s oldest and most respected Ayurvedic product manufacturers — Naturedge Beverages has been at the forefront of blending India’s Ayurvedic wisdom with modern beverage formats. Its flagship brand ‘Shunya’ has quickly carved a niche in the Indian market as a herb-infused functional drink with zero sugar and zero calories. Packed with Indian super herbs such as Ashwagandha, Brahmi, Khus, Kokum, and Green Tea, *Shunya* offers consumers a natural boost for energy, stamina, and focus, aligning perfectly with the growing demand for healthier lifestyle choices.

Ketan Mody, Executive Director, Reliance Consumer Products Limited, said: “We are delighted to announce this joint venture, which further strengthens our beverage portfolio with health-focused functional drinks inspired by Ayurveda. In a short span, ‘Shunya’ has garnered wide popularity among health-conscious consumers by offering the benefits of super herbs in refreshing, contemporary formats. This partnership perfectly aligns with RCPL’s vision of providing quality products at affordable prices while celebrating India’s heritage. Together with Naturedge, we will drive more innovation and bring a wider range of herbal-natural functional beverages to consumers across India.”

Echoing this sentiment, Siddhesh Sharma, Director, Naturedge Beverages Private Limited, said: “This partnership with RCPL is a testament to Shunya’s growing acceptance among consumers. With our shared vision of making Shunya a pan-India brand, we aim to bring herbal-natural functional beverages that are both refreshing and fun to wider audiences. In today’s demanding lifestyles, super herbs like Ashwagandha and Brahmi are not only natural stress relievers but also enhance stamina and mental focus. With RCPL’s robust distribution and supply chain, Shunya will now reach millions of consumers nationwide.”

Since its inception in 2022, RCPL has been rapidly transforming India’s beverage market. With acquisitions like Campa, the launch of Campa Energy and Raskik, and now the addition of *Shunya*, the company continues to expand its portfolio to cater to diverse consumer needs. The inclusion of Shunya further strengthens RCPL’s commitment to health-focused offerings, with plans to extend into energy drinks, still beverages, energy shots, and herb-infused water, thereby redefining the future of India’s beverage landscape.