THEBUSINESSBYTES BUREAU
BHUBANESWAR, SEPTEMBER 4, 2025
Vedanta Aluminium, India’s largest producer of aluminium, has successfully completed its mega plantation drive under the “Mo Gachha, Mo Parivar” (My Family, My Tree) campaign at its Lanjigarh operations in Odisha. The large-scale initiative underscores the company’s commitment to environmental sustainability and community wellbeing, with over one lakh saplings planted across 80 villages in Rayagada and Kalahandi districts.
The campaign witnessed active participation from 294 stakeholders, including panchayat representatives, government officials, community leaders, and volunteers. Together, they reached more than 4,000 households and engaged nearly 20,000 community members, fostering a collective sense of responsibility towards protecting the environment.
The plantation drive is expected to absorb close to 4,000 tonnes of carbon dioxide equivalent annually, making a meaningful contribution to climate action and sustainable development. Alongside boosting the region’s green cover, the initiative also promoted environmental education, biodiversity, health, and resilience through awareness sessions, sapling distribution, and on-ground support for plantation and care.
Commenting on the milestone, Rajiv Kumar, CEO of Vedanta Aluminium, said, “Environmental sustainability is a shared responsibility and a cornerstone of long-term progress. Our mega plantation drive under the ‘Mo Gachha, Mo Parivar’ campaign is a testament to the power of collective action and community engagement. By partnering with more than 20,000 community members and stakeholders, we are enriching the green cover in Rayagada and Kalahandi, while advancing our commitment to a climate-resilient future. Vedanta Aluminium remains deeply committed to environmental stewardship to uplift communities and protect our planet for generations to come.”
Through this initiative, Vedanta Aluminium has set a benchmark for inclusive environmental action, reinforcing its role not only as an industry leader in aluminium production but also as a key contributor to sustainable and community-focused development.
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