Vedanta Jharsuguda drives safety culture with ‘Safety on Wheels – Suraksha Safar’ initiative

THEBUSINESSBYTES BUREAU

JHARSUGUDA, DECEMBER 18, 2025

Vedanta Aluminium, India’s largest producer of aluminium, has rolled out a distinctive safety initiative at its Jharsuguda operations with the launch of ‘Safety on Wheels – Suraksha Safar’, reinforcing its safety-first culture by integrating awareness into employees’ daily commute. The programme introduces an onboard display system in business partner transport buses, continuously screening work-area-specific safety videos to keep safety messages alive beyond the shop floor.

By embedding safety communication into routine travel, the initiative aims to make safety awareness a seamless part of everyday experience, encouraging consistent safe behaviour at work and beyond. The curated videos displayed during commutes are designed to be relevant and practical, ensuring sustained engagement while reinforcing the importance of vigilance and responsibility in every role.

Vedanta Jharsuguda – Sonal – 24

Safety remains a core value at Vedanta Aluminium, supported by continuous engagement and innovative interventions. ‘Suraksha Safar’ brings this philosophy to life by making safety an integral part of the daily routine. The initiative complements the company’s robust safety framework, which includes regular training programmes, mock drills and digital safety campaigns, together fostering a culture where safety becomes second nature.

Speaking on the initiative, C Chandru, CEO, Vedanta Jharsuguda, said, “At Vedanta Aluminium, safety goes beyond compliance, it is a culture we strive to embed across every aspect of our operations. ‘Safety on Wheels – Suraksha Safar’ is a step towards keeping safety top-of-mind for our workforce, even outside operational areas. By leveraging technology and targeted communication, we are strengthening our commitment to a Zero Harm workplace, ensuring safe journeys and safe workplaces.”

Vedanta Aluminium continues to demonstrate leadership in operational excellence and sustainability. ‘Suraksha Safar’ exemplifies the company’s vision of building one of the safest and most sustainable aluminium operations in the world.

Vedanta Aluminium, a business of Vedanta Limited, is India’s largest producer of aluminium, manufacturing more than half of India’s aluminium at 2.42 million tonnes in FY25. A leader in value-added aluminium products serving critical core industries, the company ranks second in the S&P Global Corporate Sustainability Assessment 2024 world rankings for the aluminium industry, reflecting its strong sustainable development practices. With world-class aluminium smelters, an alumina refinery and power plants across India, Vedanta Aluminium continues to advance its mission of promoting aluminium as the ‘Metal of the Future’ for a greener tomorrow.