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THEBUSINESSBYTES BUREAU
NEW DELHI, JUNE 28, 2025
On National MSME Day, Vedanta Limited, India’s leading critical minerals, transition metals, energy, and technology conglomerate, announced that its non-ferrous metals e-store has achieved a staggering ₹40,000 crore (approximately $4.7 billion) in total sales value.
Operated under the name Vedanta Metal Bazaar, the platform is the world’s largest non-ferrous metals e-store, offering more than 1,200 stock keeping units (SKUs) across metals such as aluminium, zinc, lead, and copper. The platform brings ease of doing business to customers’ fingertips by providing a streamlined, digital-first solution that enables businesses to procure non-ferrous metals efficiently and cost-effectively.
Traditionally, non-ferrous metal procurement has been complex, requiring customers to track commodity price movements—a cumbersome and time-consuming process. Buyers often need to plan purchases in advance without visibility into pricing opportunities. Vedanta Metal Bazaar simplifies this process. It provides a user-friendly, AI-powered WhatsApp chatbot and a digital-first platform that enables customers to procure metals seamlessly.
The platform also includes industry-leading features such as real-time shipment tracking, online hedging, long-term contracting, on-the-spot orders, channel partner logistics, and financial support. These offerings provide unprecedented ease of doing business and democratize access to premium-quality metals for all customers.
With no purchase limits or caps, Vedanta Metal Bazaar gives businesses direct access to metals and flexibility in quantities tailored to their production plans. By eliminating third-party intermediaries, the platform especially benefits small and medium enterprises (SMEs), offering them access to one of the world’s largest metal portfolios. This streamlined, one-stop solution empowers smaller businesses to focus on growth rather than procurement hurdles. As a result, the platform has witnessed a 240% increase in active users and a 35% rise in SME registrations within just six months of launch—reflecting a major shift toward digital procurement in India’s metals sector. Currently, 60% of the platform’s customer base comprises MSMEs.
One of the most standout features of the e-store — and also a global first — is its full-stack integration with leading hedging service providers. This empowers buyers, particularly SMEs, to manage commodity price risks directly during the purchase process. The platform also offers embedded financing through partnerships with top Indian banks and NBFCs, enabling over ₹1,150 crore in sales via this easy-credit ecosystem.
Gaurav Verma, Director of Pranava Electrical Industries Private Ltd, said: “Vedanta Metal Bazaar is a game-changer for MSMEs. With its user-friendly platform and no minimum order policy, metal procurement has never been easier. We’re excited to continue using the app and eager to explore upcoming innovations.”
Sharing his experience, Nilesh Patil, VP-Operations of Kothari Metsol, said: “This is a revolutionary platform offering ease of access and a user-friendly interface for buying zinc. It offers everything in one place and acts as a one-stop solution — from order booking to financial statements, tracking, and query handling.”
Another MSME customer from Alwar, Abhishek Aggarwal, owner of Sant Aluminium, added: “As a business owner seeking a hassle-free way to buy aluminium, Vedanta Metal Bazaar exceeded my expectations. The platform is easy to use and imposes no limit on purchase quantity. The feedback system contributes to better planning, and the mobile app is a handy tool for on-the-go order tracking. I highly recommend Vedanta Metal Bazaar for a simple and reliable metal procurement experience.”
The platform offers aluminium ingots, billets, wire rods, rolled products, copper cathodes, copper rods, special high-grade zinc, special high-grade jumbo zinc, zinc die-casting alloys, and lead ingots. Customers also gain access to Vedanta’s low-carbon ‘green’ product range, including Restora (Aluminium) and EcoZen (Zinc). Additionally, the company’s Customer Technical Services team collaborates closely with clients to address specific requirements.
The e-store is accessible via a customized mobile app, Vedanta Metal Bazaar, available on Google Play Store and Apple App Store. It is also accessible through a web portal (https://vedantametalbazaar.com/), ensuring ease of access for businesses of all sizes. The platform has achieved unmatched customer satisfaction, with Play Store ratings exceeding 4.3 out of 5.
Vedanta Limited is a global leader in critical minerals, energy, and technology, operating a diverse portfolio of world-class assets. It is the world’s largest integrated producer of zinc, the fourth-largest global producer of silver, one of the top aluminium producers globally, India’s only private oil and gas producer, and one of its largest private power producers. With a future-focused strategy, the company is expanding into rare earths, other critical minerals, and renewable energy.
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