Zuno launches ‘Good Drivers Choose Zuno’ Campaign, reimagining car insurance for India’s next-gen motorists

THEBUSINESSBYTES BUREAU

BHUBANESWAR, DECEMBER 11, 2025

In a bold move to reshape how India experiences car insurance, Zuno General Insurance has unveiled its high-impact nationwide campaign, ‘Good Drivers Choose Zuno,’ showcasing its flagship innovation — Zuno SmartDrive, the country’s first telematics-based, app-led car insurance program that rewards safe driving with real, measurable benefits. Designed for India’s next generation of tech-forward motorists, the campaign marks a significant step in Zuno’s mission to make insurance easy, friendly and truly rewarding.

Set against today’s whirlwind of AI disruptions, viral trends and shrinking attention spans, Zuno’s new campaign flips conventional insurance communication on its head. The narrative is driven by three quirky and imaginative digital films where aliens casually unwind on a living-room sofa, a considerate ghost fastens its seatbelt, and a slightly befuddled genie tries to grant wishes. In each scenario, audiences are reminded that while the world feels increasingly surreal, nothing is more astonishing — and refreshing — than car insurance rewarding them for safe driving. When insurance feels this good, Zuno suggests, everything else begins to feel normal.

At the heart of the campaign lies a simple yet powerful insight: responsible driving is an everyday act deserving of genuine appreciation. SmartDrive brings this ethos to life by offering users weekly and monthly gift vouchers, renewal premium discounts, personalised driving scores, certified safe driver badges and detailed trip-wise feedback — making car insurance not only intuitive, but delightfully gratifying.

Extending this benefit beyond its existing customer base, Zuno has rolled out the Zuno Driving Quotient (ZDQ) Challenge for non-policyholders. Through a five-day free assessment on the Zuno app, users can complete monitored drives and receive a customised driving score at no cost. This score unlocks additional discounts and vouchers, positioning Zuno as India’s first insurer to offer a large-scale, app-based, pre-purchase driving test with direct financial rewards. It’s a pioneering step that aligns perfectly with the brand’s promise of ease, transparency and meaningful engagement.

Speaking about the campaign, Ketan Mankikar, Head of Marketing & PR at Zuno General Insurance, said, “Zuno SmartDrive is an extraordinary proposition. It rewards people for something as everyday yet meaningful as driving responsibly. And when the product itself breaks the category mould, the campaign must be equally disruptive. With ‘Good Drivers Choose Zuno,’ we wanted a clutter-breaking narrative that captures the delightful disbelief people feel when their car insurance rewards them for their safe and responsible driving. It’s bold, playful and reflects our core promise at Zuno: making insurance easy, breezy and surely rewarding.”

Gaurang Menon, Regional & Creative Head West, Hashtag Orange, added, “We collectively ensured that a standout product like Zuno SmartDrive gets the kind of communication it deserves. It’s not often that you get to flip every category trope. Bringing to life characters like aliens, a ghost and even a genie was exhilarating. This kind of work is only possible with a brand team that believes in bold ideas.”

The multi-dimensional 360° marketing campaign is set to run for 2–3 months beginning December 2025, anchored in a digital-first strategy and amplified across high-impact ATL and BTL platforms. The outreach spans Google’s full suite, programmatic networks, and top social platforms including Instagram, Facebook, LinkedIn, Twitter and YouTube, strengthened further through OTT integrations, premium publishers, influencer partnerships, memes and content-led activations.

Mass awareness is being driven through a strategic mix of radio, outdoor, transit media and cinema, ensuring omnipresence across consumer touchpoints. This integrated media approach aims to build sustained reach and engagement — from driving participation in the 5-Day SmartDrive Challenge to boosting app adoption and long-term program loyalty.