THEBUSINESSBYTES BUREAU BHUBANESWAR, SEPTEMBER 24, 2025 Aditya Birla Fashion and Retail Ltd. (ABFRL), one of India’s foremost names in fashion, has announced its entry into the premium celebration-wear category with the launch of ‘Wishful’. Crafted for the modern Indian woman, Wishful introduces a distinctive design language that blends sophistication with contemporary flair, offering ensembles that define accessible luxury for every ...

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