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Tag Archives: Dive into olfactory branding

Use scents to earn your cents – Dive into olfactory branding

YOU must have done this activity on numerous occasions, consciously or unconsciously. Walking into the swanky outlet of a marquee brand and sighting on the eyeball grabbing images and the tastefully done interiors. But beyond visuals, there’s something that must have gripped you. And left a stronger imprint on your mind than what you saw. I’m alluding to the scent, ...

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