THEBUSINESSBYTES BUREAU BHUBANESWAR, APRIL 10, 2025 Odisha is rapidly carving a niche for itself in India’s burgeoning shampoo hair colour market, driven by growing consumer demand for easy-to-use, do-it-yourself (DIY) grooming solutions. As modern lifestyles prompt a shift towards quick and convenient personal care routines, the shampoo hair colour category in the state has witnessed remarkable growth. Currently valued at ...

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