THEBUSINESSBYTES BUREAU BHUBANESWAR, SEPTEMBER 16, 2025 Aditya Birla Fashion and Retail Ltd. (ABFRL) has unveiled OWND!, a bold new fashion brand tailored for India’s Gen Z and young, trend-conscious consumers. The launch introduces a fresh proposition encompassing a dynamic brand identity, contemporary store layouts, and fashion-forward collections that reflect the vibrant lifestyles of young India. Inspired by youth culture, OWND! ...

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