Speed, Style and Confidence: Jasprit Bumrah powers Streax’s super-fast hair colour revolution

THEBUSINESSBYTES BUREAU

MUMBAI, DECEMBER 13, 2025

Streax, one of India’s leading hair colour and care brands from Hygienic Research Institute (HRI), has announced India’s premier fast bowler Jasprit Bumrah as the brand ambassador for its disruptive innovation, Streax Shampoo Hair Colour. The association is being rolled out through a high-energy new campaign titled “Main Fast, Streax Super-Fast,” celebrating speed, confidence and effortless personal style for today’s fast-moving consumers.

Renowned for his pace, precision and consistency on the cricket field, Bumrah perfectly reflects Streax Shampoo Hair Colour’s core promise of fast and high-quality performance. His disciplined persona and wide mass appeal make him an ideal face for a product designed to deliver quick, effective and premium results. Anchored in the campaign thought “Main Fast, Streax Super-Fast,” the new television commercial brings this philosophy alive through a sharp, performance-driven narrative that elevates grooming from mere convenience to smart, superior styling.

With a starting price of just Rs. 15 and a unique shampoo-like application that delivers rich colour in only five minutes, Streax Shampoo Hair Colour is redefining quick grooming for Indian consumers. Holding a strong leadership position across West, North and East India, the brand continues its mission to democratise hair colouring by making it faster, more convenient and accessible to millions.

Expressing her enthusiasm about the partnership, Priyancka Puri, Senior Vice President – Marketing, Hygienic Research Institute, said, “We are delighted to welcome Jasprit Bumrah to the Streax family. Streax has always stood for beauty, confidence and everyday glamour, and our Streax Shampoo Hair Colour brings that promise to life in the fastest way possible. Today’s consumers want instant results, and our super-fast formula delivers gorgeous colour in minutes without compromising on shine or quality.”

She added that Bumrah’s precision, performance and high-impact presence align seamlessly with the brand’s philosophy. “Looking good should be quick, easy and undeniably glamorous. ‘Main Fast, Streax Super-Fast’ captures exactly what we are bringing to the category — beautiful colour, delivered at the speed India desires.”

Speaking on the collaboration, Jasprit Bumrah, who is represented by RISE Worldwide, said, “Consistency is at the core of everything I do, both on and off the field. Partnering with Streax felt like a natural fit because the brand stands for performance, reliability and doing things efficiently. Streax Shampoo Hair Colour makes grooming simple and fast, which suits today’s lifestyle perfectly.”