The Business Bytes
TBB BUREAU
BHUBANESWAR, JUNE 18, 2023
ITC Ltd.’s Aashirvaad Atta is about to take devotees on a mesmerizing journey at the Puri Rath Yatra celebration this year. So, get ready and put on your imaginative hats with a ‘270-degree immersive experience’ that will leave you spellbound.
Visit the ITC Aashirvaad stall set up near Sri Gundicha Temple at Grand Road in the Pilgrim City of Puri and be transported to a theatrical wonderland to experience the cultural richness of Odisha, the state’s beautiful landscapes and so much more, in a way like never before.
The stall will be open for the visitors from 20th June to 29th June.
ITC Ltd. appeals to devotees to join them in this extraordinary celebration where tradition meets innovation.
Let’s embark on a journey that will connect you to the heart and soul of the Rath Yatra.
