The Business Bytes
TBB BUREAU
MUMBAI, OCT 27, 2023
In its bid to offer customers a hassle-free banking experience without any minimum balance requirement, public-sector lender Bank of Baroda (BoB) has introduced the bob LITE Savings Account – a Lifetime Zero Balance Savings Bank Account, as a part of its “BOB Ke Sang Tyohaar Ki Umang” festive campaign.
Further, to cater to the requirements of different customer segments, the bob LITE account also comes with a lifetime free RuPay Platinum Debit Card on maintaining a nominal Quarterly Average Balance (QAB) in the account and accountholders can also avail a lifetime free credit card, subject to eligibility.
The bob LITE Savings Account also comes loaded with offers during the festive season. As a part of its ongoing festive campaign, Bank of Baroda has tied up with leading consumer brands across categories such as Electronics, Consumer Durables, Travel, Food, Fashion, Entertainment, Lifestyle, Grocery and Health, offering a host of attractive offers and discounts on Bank of Baroda Debit and Credit Cards. The festive campaign will run up to 31st December, 2023 and cardholders can indulge in special offers from brands such as Reliance Digital, Croma, MakeMyTrip, Amazon, BookMyShow, Myntra, Swiggy, Zomato, and more.
Speaking on the occasion, Ravindra Singh Negi, Chief General Manager – Retail Liabilities & NRI Business, Bank of Baroda said, “We are pleased to introducethe bob LITE Savings Account, with thetwin objective of bringing banking within reach with an account that is light on charges, while also delivering more joy to our customers this festive season. The account can be opened by any resident individual, including minors above the age of 10 years. bob LITE opens the doors to the formal banking ecosystem for a new generation of aspiring Indians and is aimed at fulfilling their hitherto unmet banking needs.”
