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Godrej forays into dishwashers market; eyes 15 pc market share by end of FY22


MUMBAI, JULY 20, 2021

Godrej & Boyce, the flagship company of the Godrej Group, on Tuesday announced its foray into the dishwashers market with its new range of Godrej Eon Dishwashers, and is eyeing 15 per cent market share by the end of this financial year (FY2021-22) in this segment.

“The pandemic has upped stress level of consumers significantly. City-based consumers particularly are juggling their office work with household chores while trying to limit their dependence on domestic help to avoid health risks.

Mr. Kamal Nandi

This has led to a surge in effort minimising appliances like dishwashers. We believe that this category will continue to see growth even post pandemic as more and more consumers discover the value this product can add to their lives,” Godrej Appliances Business Head and Executive Vice President Kamal Nandi told reporters at a virtual press conference.

Stating that the dishwasher segment is at a very nascent stage, Nandi said that the total market size is expected to cross USD 90 million by FY2025-26.

This is a premium product and we expect the metro cities like Delhi, Mumbai, Bengaluru and Hyderabad, among others, to initially drive the market for the next couple of years. Then gradually it will be tier-II cities,” he added.

The heightened need for personal hygiene and convenience as an outcome of COVID-19, has accelerated awareness and demand for this product segment. In October 2020, we had launched the new Godrej Eon Dishwasher range exclusively on a leading e-commerce platform only for select cities. Now, the entire range is being made available offline as well, pan India,” Rajinder Koul, Product Group Head – Dishwashers, Godrej Appliances, said.

“Given our superior value proposition, we are confident of achieving a 15 percent market share by end of this financial year,” he added.

Godrej Dishwashers come with a host of features including Steam wash technology which is tough on stubborn food stains while being gentle on the dishes – making it ideal for Indian cooking which often leads to sticky grease and stubborn food residue; the unique UV Technology that eliminates the bacteria and disinfects the dishes and the built-in ionizer removes odour using negative ions; Smart Wash technology which provides special turbidity sensors that detect the amount of particle matter in water and adjust the washing cycle parameters (temperature, duration, amount of water) accordingly, for an optimal wash every time; Direct Wash Function that washes glasses/ feeding bottles, etc. having a narrow opening more effectively; while the Triple Wash Function activates 2 extra sprays at the back of the machine for hard soiled pans, cookers, etc.

The Special Turbo Drying Technology activates a fan for powerful air circulation to draw out steam from the dishwasher and deliver efficient drying of the utensils.

With a stainless-steel interior door and tub that ensures higher durability, Godrej Eon Dishwasher comes with a 2-year comprehensive warranty. It is available pan-India in 3 variants with a starting price at Rs 37,900 plus taxes.

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