The Business Bytes
TBB BUREAU
NEW DELHI, SEPT 21, 2023
Motorola, India’s best 5G smartphone brand, on Thursday announced the launch of its latest offering in the edge series, the motorola edge 40 neo.
Staying ahead of the curve, the motorola edge 40 neo is a true head turner as it has been launched in PANTONE curated trend-setting color options, in an elegant, thin endless edge design. This device inspires individuality and encourages personal style through the powerful shades of Black Beauty, Soothing Sea, and Caneel Bay.
The motorola edge 40 neo is equipped with the segment’s first IP68 underwater protection and can effortlessly withstand dust, dirt, and sand, along with up to 30 minutes of submersion in 1.5 meters of fresh water. The smartphone is built to withstand harsh weather conditions, making it a reliable companion even on an adventurous day. In fact, this smartphone is the world’s lightest 5G Phone with IP68 Underwater protection. This 172g ultra light and 7.79mm ultra-thin body with a contoured endless edge design makes it exceptionally tactile and provides a great in-hand feel. It also comes with an option of 3D PMMA acrylic glass finish in black beauty color.
Furthermore, users can binge-watch movies, the latest shows and play games on the incredibly vivid, segment 1st 144Hz 6.55” pOLED curved display with support for a billion colors. This curved edge borderless display is complemented by a 144Hz refresh rate which makes the UI super smooth and fluid, making it an effortless process to switch apps and swap windows. Additionally, the motorola edge 40 neo boasts an impressive 1300nits of peak brightness, ensuring users a comfortable fatigue-free visual experience even in bright sunlight. It supports dual stereo speakers with Dolby Atmos making it a true head turning entertainer.
The motorola edge 40 neo is a processing powerhouse, boasting the World’s 1st MediaTek Dimensity 7030 lightning-fast processor which is a 6nm chipset supporting Wi-Fi 6e for incredible speeds and has MediaTek HyperEngineTM game Technology for the best gaming experience. Owing to this, users can experience endless hours of gaming and the incredible performance of 5G networks anytime anywhere. This processor enhances the user experience, productivity, and bandwidth, all while lowering latency to provide peak performance. Devices support 14 5G bands which is the highest in the segment.
The motorola edge 40 neo is the go-to device for photography enthusiasts who are on a budget. With its 50MP Ultra Pixel Night Vision primary camera, this is the perfect device for night photography, eliminating any challenging lighting conditions. The Auto Night Vision technology captures pictures up to 16x faster than its predecessor. Its Instant All-Pixel Focus technology for 32x more focusing pixels, results in faster, impeccable performance in any light, and OIS, lets in more light by stabilizing hand movement, allowing longer exposure times for spectacular shots. Not just that, the rear camera system also has a 13MP secondary camera which supports an ultra-wide-angle lens along with Macro Vision and Depth segment in 1 camera itself. On the front, users are presented with a 32MP selfie camera with quad-pixel technology which guarantees remarkable selfies in all lighting conditions. Additionally, there are multiple flagship-grade camera features such as Horizon Lock Stabilization, Video Portrait, Audio Zoom, and Vlog Mode for users to explore their creativity without boundaries. The horizon lock feature is another segment first and advances the level of OIS which impeccably captures action shots, keeping the camera stable even while rotating up to 360 degrees thus avoiding shaky videos.
The device comes equipped with a massive 5000mAh battery with a 68W TurboPower fast charger included in the box, charging the battery to 50 per cent in just 15 minutes.
While the device runs on Android 13 with no bloatware and Motorola has assured 2 OS upgrades and 3 years of security upgrades.
Prashanth Mani, Executive Director – Motorola Asia Pacific, said, “We are excited to launch the Motorola Edge 40 Neo in India, which showcases our dedication to cutting-edge technology and innovation. This impressive device sets new standards with its segment-first features across design, display, battery life, and performance. The edge 40 Neo is the World’s Lightest 5G smartphone with IP68 Underwater Protection, comes with a 144Hz curved display with billion colors, the World’s 1st MediaTek Dimensity 7030 processor with up to 12GB RAM and 256GB storage, plus an ultra-premium design that makes it a head turner in its truest sense. Additionally, it comes in a range of Pantone colors that embody Motorola’s signature style. We are certain that this smartphone will set new benchmarks and encourage users to explore new levels of creativity, connectivity, and convenience.”
The motorola edge 40 neo smartphone will go on sale from 28th September 2023, 7PM on Flipkart, Motorola.in and leading retail stores including Reliance Digital.
The motorola edge 40 neo smartphone is priced at Rs 23,999 for 8GB + 128GB variant, while the 12GB + 256GB variant comes at a price of Rs 25,999. But these models are available at special Festive Launch Price of Rs 20,999 and Rs 22,999 respectively. Additionally, consumers can also avail No Cost EMIs up to 6 months on leading bank cards – making the effective ownership cost starting at Rs.3,500/month.
