Home > Business > SBI Card launches ‘SimplySAVE Merchant SBI Card’ for MSME segment

SBI Card launches ‘SimplySAVE Merchant SBI Card’ for MSME segment


MUMBAI, SEPT 6, 2023

India’s largest pure-play credit card issuer SBI Card on Wednesday launched ‘SimplySAVE Merchant SBI Card’, a credit card aimed at micro, small and medium enterprises (MSME).

The card has been designed to cater to short-term credit requirements of MSME merchants while also offering them various exclusive benefits. SimplySAVE Merchant SBI Card was unveiled by State Bank of India Chairman Dinesh Khara at Global Fintech Fest in Mumbai.

Sharing his views during the launch, Khara said, “MSMEs contribute significantly towards economic growth and job generation. Therefore, it is important to empower them, especially by ensuring easier and timely access to formal credit. The launch of SimplySAVE Merchant SBI Card is an attempt to address this larger segment by extending interest-free short-term credit to MSME.”

“At SBI Card, our continued efforts have been to create tailored payments solutions that cater to the specific needs of varied customer segments…In line, we are delighted to launch this card for MSME entrepreneurs,” said Abhijit Chakravorty, MD & CEO, SBI Card

SimplySAVE Merchant SBI Card is available on RuPay network and can also be linked to UPI for payments through various UPI-enabled third-party apps.


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