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Use scents to earn your cents – Dive into olfactory branding

YOU must have done this activity on numerous occasions, consciously or unconsciously. Walking into the swanky outlet of a marquee brand and sighting on the eyeball grabbing images and the tastefully done interiors. But beyond visuals, there’s something that must have gripped you. And left a stronger imprint on your mind than what you saw. I’m alluding to the scent, ...

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Financial emergency??? Get a loan against your life insurance policy

With increasing awareness, propelled by technological advancements, the importance of having Life Insurance is slowly but steadily gaining recognition. People today are more proactive about purchasing life insurance plans. However, many do miss out on the multiple benefits that their policy offers in addition to the basic tenets of financial protection and wealth creation. One such benefit is the facility ...

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How AI can make businesses more resilient to data breaches

When was the last time you read about a massive data breach in India? Some of you may feel reminiscent of the Air India data leak incident. It happened in February 2021. Hackers broke into Air India’s database to steal the personal information of 4.5 million Air India customers. The hackers obtained sensitive information to access passengers’ GST invoices and ...

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Why insurance is paramount to ensure protection for EVs during monsoon

Vehicles require special care during monsoons, and electric vehicles (EVs) are no different. While EVs are becoming increasingly popular for their green credentials and low running costs, they require proper maintenance during the monsoon season to run smoothly. For EV owners, the monsoon poses several challenges. Thus, it is vital to understand the potential risks and take necessary precautions to ...

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CoWIN data leak is a wakeup call to fortify citizen privacy

JAYAJIT DASH In a shocking revelation, the recent data breach of CoWIN, the government’s COVID-19 vaccination registration portal, has highlighted the precarious state of data security in India. Reports have surfaced indicating that a Telegram bot has been leaking the personal information of millions of Indians who registered on CoWIN, including sensitive details such as Aadhaar numbers, passport information, gender, ...

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How AI is transforming workflows of companies

Jayajit Dash In our ever-evolving technological world, innovation is a constant companion, with each year bringing a new wave of advancements that redefine how we live and work. Among the most significant technological breakthroughs of our time is Artificial Intelligence (AI). This groundbreaking technology has already revolutionized a variety of industries, from healthcare to finance to manufacturing. However, it is ...

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How Metaverse will be the new engine of economic growth

Jayajit Dash It is still around a decade in the waiting for the Metaverse to mature. Yet, the Metaverse is leading the diffusion of innovation and is emerging as the next bankable engine of economic growth. There are reasons why governments and enterprises are buying in the Metaverse’s three Ps- promise, potential and performance. By creating a fully immersive virtual ...

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Amrita Vishwa Vidyapeetham’s Mind Brain Center to host Brain Art 2023 competition

TBB BUREAU NEW DELHI, APR 11, 2023     Amrita Vishwa Vidyapeetham’s Mind Brain Centerhas introduced a new initiative, the Brain Art 2023 competition with the primary goal to promote brain health awareness and reduce the stigmatization associated with brain disorders. The theme for this year’s competition is “Breaking the Stigma: Visualizing Brain Disorders.”      The competition encourages individuals of all ...

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