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Dalmia Bharat Sugar launches White Crystal and Natural Brown Sugar



With a vision to expand its reach to the consumers, Dalmia Bharat Sugar and Industries Ltd. (DBSIL) on Thursday announced the launch of its packaged sugar under the brand name “Dalmia Utsav”.

In the initial phase of the transition from B2B to B2C segment, DBSIL launches Sulphur Free White Crystal Sugar and Natural Brown Sugar in branded packets and sachets across markets including Delhi/NCR, Uttar Pradesh, Haryana, Uttarakhand, Punjab, Himachal Pradesh, Jammu & Kashmir, Rajasthan, Madhya Pradesh, Chandigarh, Bihar and West Bengal.

The new sugar brands are produced in DBSIL’s Nigohi Unit in Uttar Pradesh. To support production, the unit has undergone a few up-gradations such as setting up of latest Ion Exchange Facility for better quality/sulphur-free sugar grain. The company has also commissioned a state-of-the-art integrated production line for branded/specialized sugar.

The company plans to produce and dispatch the projected quantity of approximately 250-300 MT of sugar till March ’21.

Besides in offline stores, the products will also be available on top e-Commerce platforms like Amazon, Big Basket and Flipkart.

Going forward, DBSIL plans to have a pan-India presence and introduce new sugar variants such as Icing Sugar along with other core FMCG products.

Speaking on the launch, B B Mehta, Whole Time Director, Dalmia Bharat Sugar and Industries Limited said, “We are extremely excited at the launch of ‘Dalmia Utsav’ which signifies “Celebrating Purity”. We aim to provide high-quality sugar to consumers by using a world-class and eco-friendly production process in line with Dalmia Bharat Group’s commitment towards Quality and Sustainability. With this launch, our mission is to achieve sustainable sugar production, creating value for farmers, consumers, and business partners.”

This transition will accelerate the company’s evolution from commodity to brand space, transforming the DNA of the business that would in turn enhance value for all the stakeholders. Through this move, DBSIL will drive the growing awareness, easier access, and changing lifestyles of the consumers, the Company said in a statement.

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