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Aditya Aluminium’s ‘Swabalamb’ Project makes people self-reliant



         Hindalco’s Aditya Aluminium is helping people of Lapanga Village in Sambalpur district to become self-reliant through its Project “Swabalmb”. The objective of this project is to hone the skills of the rural youngsters by imparting training in vocational skills, and make them employable.

Since its commencement in October 2020 through the PPP mode, over 270 youngsters have been trained in vocational skills like ophthalmologist paramedical services, tailoring, beautician, motor binding, driving etc. Furthermore, Aditya Aluminium endeavors to facilitate their placements.

Among the trainees, two beneficiaries Sevati (19) and Rajashree (18) of Lapanga village have seen a major transformation in their lives. Trained in ophthalmologist paramedical services, they are now placed in Trilochan Netralaya and earn Rs 10000 per month.

Lauding the initiative, Subrat Roy, Director of SBI Regional Self Employment Training Institute, said:  “This is a praiseworthy initiative on the part of Aditya Aluminium to come forward to partner with us in imparting training and counselling the rural youth in making them self-sufficient.”

Kailash Pandey, Unit Head of Aditya Aluminium who fully backs the project, says, “This project is crucial to develop confidence amongst the youth through training in different skill-building domains and enabling them to earn and look after themselves and their families…We are much encouraged by Chairperson of Aditya Birla Centre for Community Initiatives and Rural Development Rajashree Birla, who believes that we must Engage, Uplift and Empower our women.”

“It is our responsibility to have the young realise their potential and engage them productively. Vocational training is one of our key areas, given its manifold impact which extends beyond the family to the nation as well,” says Birla.

Dr. Vivekanand Misra, HR Head of Aditya Aluminium, says that the company will accelerate this process of skill development of youth through vocational courses, and ensure the self-sufficiency of the youth of the region.

Aditya Birla Group works in 212 villages in the six districts of Odisha reaching out to more than 5 lakh people and touching around 2,15,000 lives annually through its CSR activities in the areas of health, education, infrastructure development, sustainable livelihood and women empowerment.

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