The Business Bytes
BHUBANESWAR, APRIL 27, 2024 (TBB BUREAU): British automotive brand MG (Morris Garages), renowned for its century-old legacy, continues its steadfast commitment to promoting green mobility in India with the launch of the MG Comet EV and ZS EV in Bhubaneswar. This strategic move marks the culmination of a nationwide tour spanning over 17 states, aimed at advocating electric vehicles (EVs) as a sustainable and cost-effective solution for urban transportation challenges.
The MG Comet EV and ZS EV Drive, heralded as smart and sustainable mobility solutions, arrive in Bhubaneswar today, reinforcing MG Motor India’s dedication to fostering awareness and adoption of EVs in the region. The initiative seeks to underscore the viability and practicality of EVs, particularly in cities like Bhubaneswar, as an integral component of the transition towards eco-friendly transportation alternatives.
MG Motor India introduces the ‘Excite Pro’ variant of its flagship EV, the MG ZS, featuring a Dual Pane Panoramic Sky Roof, available at an attractive price point of Rs 19.98 lakh. The Comet EV, designed for urban commuting, offers a starting price of Rs 6.98 lakh, with five distinct variants including Exclusive, Exclusive FC, Excite, Excite FC, and Executive, catering to diverse consumer preferences.
Pioneering a blend of practicality and intelligence, the MG Comet EV boasts a compact yet spacious design, facilitating ease of driving, maneuverability, and parking in congested urban areas. Equipped with the i-SMART infotainment system, it offers over 55 connected features, including remote vehicle functions and more than 100 voice commands, enhancing convenience and accessibility for users. Safety features such as Electronic Parking Brake, Electronic Stability Control, and Hill-Hold Control further bolster the Comet EV’s appeal.
Meanwhile, the MG ZS EV presents a futuristic aesthetic coupled with driving comfort and luxurious interiors. Available in Executive, Excite Pro, Exclusive Plus, and Essence variants, it delivers a power-packed electric mobility experience, featuring over 75 connected features and a certified range of 461 km in a single charge. The ZS EV also introduces innovative technologies like digital key locking and unlocking, along with ADAS Level 2 capabilities for enhanced driving experience and passenger safety.
Built on the versatile GSEV (Global Smart Electric Vehicle) platform, the MG Comet EV and ZS EV embody the brand’s commitment to delivering an exhilarating driving experience tailored to the evolving needs of urban Indian consumers.
As a trailblazer in the EV segment, MG Motor India emphasizes the importance of educating the masses about the advantages and technological advancements of EVs. The company has made substantial investments in charging infrastructure, with over 15,000 charging touchpoints nationwide, encompassing public and home chargers, to facilitate widespread EV adoption.
