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Microtek to expand footprint in Odisha



Microtek, the leader in the power product market of India, is looking forward to expanding its presence in Odisha with the launch of new range of inverters and home UPS series.

Microtek recently organized a Star Retail Partners’ Meet here where the company introduced its newly launched range of inverters and home UPS series to the key retailers of the region. The new products demonstrate the latest technological advancements that help save electricity besides offering the best output in power backup.

The price of the new product range starts from Rs. 6240 and the products are already available through the company’s vast distribution network across India. With the new product launch, the company expects to capture an additional 10 per cent market share of the Indian inverter and UPS market.

More than 400 retailers from the region attended the event.

The key people of the industry were present at the event. The company also felicitated its channel partners at the event. The event was attended by the officials of Microtek International and trade partners from Odisha.

 “Odisha is one of the important markets for Microtek and the company is looking forward to expanding its presence in the state with the new series. Microtek is planning more such activities for the Odisha Market to create awareness about its new products and further strengthening its business relations with the retail market in the state,” the company said in a statement.

Talking about the new range of inverters, Subodh Gupta, CMD, Microtek International, said: “The six new series of inverters launched, besides providing electricity saving benefits are also aesthetically appealing. We recently launched our wide range of UPS’ in the Indian market like the SmartHybrid UPS series. It is powered by Smart Hybrid Electronics Integrated Circuit Technology for True Sinewave output that gives noiseless performance, and more load handling capacity. The other efficient UPS launched series are Superpower, Heavy Duty with the capacity of running heavy loads & energy-efficient model – Energy Saver. It has an inbuilt energy-efficient transformer for better performance in energy saving. Luxe and iMerlyn are the premium series launched with Luxe having the LCD display that shows running load status, battery charging time and backup time.I am sure this event and our new product range will further strengthen the brand presence in the Odisha market.”

Recently Microtek registered a growth of 26 percent in the fiscal year 2021-2022. The company recorded a turnover of Rs 1700 crore in FY 2021-22. The company is targeting 50 percent growth in FY 2022-23.

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