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TPSODL trains over 400 WSHG members under digital literacy campaign



With a mission to enhance the digital learning outreach, TP Southern Odisha Distribution Limited (TPSODL), the joint venture between Tata Power and Odisha Government for power distribution in Southern Odisha, is organizing Digital Literacy Campaigns across all its licenced area of operations. These districts include Ganjam, Gajapati, Koraput, Rayagada, Malkangiri, Nabarangapur, Kandhamal and Boudh. The company officials, with NGO partner, are running a door-to-door campaign to train Women Self Help Group (WSHG) members, youths, college-going girls, Panchayati Raj representatives, ASHA and Anganwadi workers.

The campaign is launched with an aim to provide exposure to the digital world to the rural community. The company is distributing IEC (Information, Education, and Communication) material during the campaign on various aspects of online payment. This campaign is helping the beneficiaries understand the digital landscape in a much broader way and the benefits of digital payment.

TPSODL in association with their NGO partner AIDENT, is visiting door to door in remote hilly terrain and tribal villages for the success of this campaign. Awareness is also created for dedicated Toll-free no. 1800-345-6797 / 1912 to help consumers dial the number for any electricity problems.

Speaking about the campaign, TPSODL Chief Executive Officer Arvind Singh said,  “We have always kept our focus on large scale community development. It is imperative that we provide digital exposure to people so that they are prepared for the future. We will continue taking steps which benefit the society at large and also bridge the digital divide.”

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