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DSP Mutual Fund launches exclusive hotline for women investors



DSP Mutual Fund has launched an exclusive hotline for women to encourage them to learn more about investing. Women can give a missed call on 8657011333 if they want to learn more about mutual funds, investing or simply about how they can take their first steps toward building a financial plan.

Women think differently than men and may need more personalized guidance based on their attitude towards money & their confidence levels. DSP’s Winvestor Pulse 2022 Study, conducted with research agency partner YouGov, revealed that nearly 2 out of 3 Men (65%) take Investment decisions largely independently but a much smaller percentage (44%) of women do so. The study also found that a much higher proportion of men (40%) when compared to women (27%) take entirely independent investment decisions (without even consulting a professional advisor).

While International Women’s Day honours women’s achievements in social, economic, cultural, and political domains worldwide, the occasion also serves as a reminder to accelerate efforts towards achieving gender equality in the new world. This means financial equality and empowerment as well. As this important conversation continues to build, this new hotline is another humble step in DSP’s more than a decade old journey of encouraging women to get involved in investment decision making.

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