The Business Bytes
TBB BUREAU
NEW DELHI, MARCH 22, 2024
Honda Cars India Ltd. (HCIL), a leading manufacturer of premium cars in India, celebrated a historic milestone today as its Made-in-India Honda Elevate was launched in the Japanese market under the brand name WR-V.
For the first time in HCIL’s business history, a model is being exported from India to Japan, marking a significant leap for India’s automotive industry and highlighting the country’s growing manufacturing prowess and global competitiveness.
Honda’s decision to export the Elevate from India to Japan underscores the company’s confidence in delivering high-quality products from its Indian operations to customers worldwide.
Speaking on this occasion, Takuya Tsumura, President and CEO of Honda Cars India Ltd., said, “The launch of the ‘Made-in-India’ Elevate as WR-V in Japan is a proud moment for all of us. This reaffirms our manufacturing potential and the growing importance of Honda Cars India in Honda’s global business strategies. The All-New Honda Elevate has been very well appreciated in the Indian market, becoming a key pillar of our business. We are confident that we will be able to replicate this success and satisfy our global customers with the best quality and craftsmanship.”
The Elevate made its global debut with India as the first market to launch the model in September last year, selling over 30,000 units in the past 6 months.
The model was unveiled as the Honda WR-V in Japan in December 2023 and has received an exciting response from customers who appreciate its bold SUV design, strong road presence, outstanding space & comfort, advanced safety offerings, and well-appointed features.
HCIL has been exporting models in its lineup to left-hand drive markets in Turkey, Mexico, and the Middle East, as well as right-hand drive markets in Nepal, Bhutan, South Africa, and SADC countries. The export of the Honda Elevate to Japan is the newest addition to the export business from India.
