The Business Bytes
TBB BUREAU
BHUBANESWAR, AUGUST 31, 2023
Legrand India, a global leader in electrical and digital building infrastructure, has introduced ‘Allzy’. It is India’s perfect switch range, boasting eye-catching colours, good design, and unparalleled quality for the mass segment.
Allzy’s communication campaign celebrates the hustle spirit of multiple regions in India. The campaign is dedicated to the multitasking spirits of Indians #AllRounderSwitch.
Allzy is designed to simplify the lives of multi-taskers in India by providing a simplified switch range to boost the user experience in the mass segment. For example, the Remote-Control Unit enables users to control up to four lights and a fan without moving an inch. This feature promises to take convenience to the next level, with four switches and a fan regulator.
Allzy’s ultra-soft-touch rockers provide a noise-free experience, replacing the traditional loud clicks that typically accompany switch operation. Tested for 1 lakh operations to ensure long-term performance, every low-noise switch in the Allzy range is RoHS-certified. The range of fan regulators bears the ISI mark that testifies to their safety, while the USB charging solutions come with CRS certification from BIS. The sockets, in turn, are integrated with safety shutters to prevent shocks.
Commenting on the development, Company’s CEO & Managing Director Tony Berland said, “Allzy is the new, high-quality switch that is intuitively designed to meet the demands of today’s multi-taskers in India, Allzy promises to elevate the experience of individuals to interact with their electrical appliances.”
“Legrand India, with its long history of lighting up Indian homes, has a great deal of expertise in meeting the needs of Indian consumers. We are confident that those seeking modern, simplified, and multitasking solutions in India will find Legrand India’s Allzy as an ideal choice,” said Sameer Saxena, Director of Marketing.
Every product in the Allzy range is backed by the trust and expertise arising from its presence in India for the last 25 years and global expertise.
Mumbai-headquartered Legrand operates across India over 27 offices, an extensive network of over 870 distribution partners and 19,000 retail outlets with seven state-of-the-art manufacturing units, 17 training centres and 3 R&D centers.
Technological innovations, simple and rapid product combinations to form communicating systems, clever installation ideas etc. are the focus of the R&D team at Legrand.
